Last week I attended a conference in New York City and had great discussions about social media with educational colleagues from around the country. A common theme from those conversations was how to drive people to view a school's social media channels, especially Facebook. There were a lot of great answers and I thought I would share 18 ways to drive people to your school's Facebook page.
- Conduct a survey
- Upload candid photos taken during your school day
- Put your Facebook page url in your email signature
- Post your school's lunch menu
- Ask a question
- Create desktop backgrounds using images from your school and post them on Facebook
- Post a picture of the day
- Post a student of the week
- Post a classroom of the month
- Post a teacher of the month
- Post a staff member of the month
- Post an alumnus or alumna of the month
- Post your newsletter on Facebook and only make it available there
- Post athlete schedules and updates
- Use Facebook events to post your school's external schedule
- Have parents write summaries about school events so that other parents not in attendance can be updated
- Run a contest and give away school merchandise
- Ask a trivia question about the school
Plus three extras…
- Post a fact about your school's history each week
- Post news articles about your school from local newspapers
- Post video from your school
This is not an exhaustive list and I would love to hear what you have done to drive people to your school's Facebook page by posting your ideas in the comments below.
