2010 March – Inbound marketing, technology, branding, and social media for schools

Think Of Your Social Media Strategy Like a Dress Code

March 13, 2010 By Brendan Schneider 2 Comments

When I began the social media strategy at my school I had two goals in mind: 1. “drive” our many and varied constituents, e.g. parents, students, alumni, faculty, staff, and prospective students and parents, to our “official” school website where we have spent a considerable amount of time and money to generate, update, and deliver [...]

Marketing Your Independent School? Use These 2 Social Media Sites NOW!

March 6, 2010 By Brendan Schneider Leave a Comment

Dear @SchneiderB, I’ve decided to jump into social media in order to market my independent school but I can’t decide which sites to use and how many to use. Please help? Signed, Independent School Employee whose main job function is not Social Media. Where to start with Social Media Does the above question sound familiar? [...]