4 Ways To Extend Your Brand With Twitter

Twitter

OK – I’ll admit it. During my first few months using Twitter I didn’t really “get it.” I started to follow a few people and I quickly realized that I didn’t care what they ate for breakfast. Thankfully, Twitter has come along way in a short time and I’ve come to understand it’s power to [...]

Is Facebook The New Internet?

I have a secret to share? I’m a huge fan of the X-Files. As a result, I’ve learned that conspiracy theories do exist and I think I’ve uncovered one. Let me offer a little background and clarification first though – according to Wikipedia: the internet is a global system of interconnected computer networks that…carries a vast [...]

Weekend Update – Sept25

Happy Social Media Saturday! I hope you’ve had a great cup of coffee already. Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that sticks out to me and I think is worth sharing. I encourage you to check them out [...]

Book Review: Inbound Marketing: Getting Found Using Google, Social Media, and Blogs

The original inbound marketers, the Grateful Dead, began their song “Althea“: I told Althea I was feeling lost Lacking in some direction Althea told me upon some scrutiny My back might need some protection. I wonder if the Grateful Dead’s inspiration for those lyrics were the people responsible for marketing at independent school’s during the [...]

Weekend Update – Sept18

Weekend Update

C.C. Colton once said, “Imitation is the sincerest flattery.” It is with that quote in mind that I imitate one of my favorite bloggers, John Jantsch, by  launching my own Weekend Update. I have read John’s blog for over a year, am a regular listener to his podcast, and recently finished reading his second book, [...]

HOWTO: Monitor Your Brand In 10 Minutes A Day

Google Alerts

Recently, I argued that independent schools don’t control their brand anymore and offered a few suggestions with regard to participating in these new “cocktail conversations.” Whether you argue with my argument or not, people are discussing your school online and it’s important for you to monitor, and be aware of, what is being said about [...]

The Real Social Media On 9/11

I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my lungs. I remember the exact spot were I was standing when I heard that a plane flew into the first [...]

What Is Your Marketing Hub?

Do you have a marketing strategy? Do you integrate social media into that strategy? If so, do you actually follow it? Regardless of your answer to these questions I would like to offer a way of thinking about marketing that includes all of your outbound and inbound marketing efforts. I want you to think about [...]

3 Reasons Why iLove Topify

Topify Email Screenshot

I would consider myself a fairly experienced Twitter user but the more I use this social media channel the more I realize that there is much I need to learn.  One of those lessons involves managing Twitter’s email notifications when someone follows your account.  I have found a solution and I need to share 3 [...]

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