A good friend is like a four leaf clover; hard to find and lucky to have

“A good friend is like a four leaf clover; hard to find and lucky to have.”

~Irish Proverb

Required Reading

4 Twitter Tools for Marketers

Looking to improve your Twitter marketing? Are you seeking tools to help you manage Twitter? In this article, you’ll discover four tools to help you build and maintain a successful Twitter presence. #1: Streamline Account Management With ManageFlitter ManageFlitter lets you manage multiple Twitter profiles more intelligently. You can sort your followers/following lists by a range…

8 Facebook Accounts to Make You a Better Social Media Marketer

Just like reading the right textbooks can help you pass a tricky exam, following the right people on social media can give you insights that will help you…

6 Steps to Launch a Perfect Snapchat Takeover

As Snapchat's audience skyrockets, brands are turning to Snapchat Takeovers to build social followers and spread brand awareness. 

We Didn’t Know How to Promote a Podcast. So Here’s All We Learned

Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading…

An Introduction to Blogging for Nonprofits [FREE EBOOK]

3 Ways to Use Google Analytics to Evaluate Your Audience

Does your business use multiple social media platforms? Wondering where you can make improvements? With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website. In this article, you’ll discover how to use Google Analytics to assess the effectiveness of your social…

About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.