How to Promote a Blog Post

How To Promote A Blog Post

A central component of properly implementing inbound marketing at your school is launching and publishing a school blog. We launched our school blog at Sewickley Academy about five years ago and have published around 260 posts. We’ve learned a lot over these last five years but the most important lesson we’ve learned is that once […]

5 Reasons I Love Tailwind for Pinterest

5 Reasons I Love Tailwind for Pinterest

We started our Pinterest account a few years ago as an experiment because Pinterest was the first social media channel dominated by women. From our internal research at Sewickley Academy, we know that moms are typically responsible for making the school choice decision for their children. As a result, Pinterest was a place that we […]

That Has Made All The Difference

That Has Made All The Difference

  “Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference.” ~Robert Frost I was completely taken by Dead Poet’s Society the first time I watched it. I think the connection was so strong for me because of a combination of the characters being […]

We Become What We Think About

We Become What We Think About

“We become what we think about.” ~Earl Nightingale I believe that we become what we think about. I also believe that we do what we think about. Do you? Graduation is over. The students have gone. Your buildings are quiet. At least the academic buildings are quiet. If your school is like mine we work […]

The Second Best Time Is Now

The Second Best Time Is Now

“The best time to plant a tree was 20 years ago. The second best time is now.” ~Chinese Proverb When is the best time to start using inbound marketing at your school? While the Chinese Proverb above says 20 years ago I don’t quite agree. The best time to start using inbound marketing at your […]

WOW. I’m Not Really Sure I Can Do This.

WOW. I'm Not Really Sure I Can Do This.

OK. I’ll simply ask. How frequently do you push yourself? I’m not referring to “pushing” yourself during a workout to run that extra mile or to do one more set. I’m referring to pushing yourself professionally. I was once told when I was younger that in order to grow professionally you need to get outside […]