The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings

In my opinion the traditional admission funnel is broken. I believe this for two reasons: 1. The Rise in Ghost Inquiries Ghost inquiries are those inquiries where the first point of contact with the prospective family is when they submit their application. The implications of ghost inquiries are huge. Sure it was great that you received the […]

The Traditional Admission Funnel is Broken

I’m a huge fan of Nancy Duarte and have read and recommend both of her books which have helped me become a better public speaker:

Resonate: Present Visual Stories that Transform Audiences

slide:ology: The Art and Science of Creating Great Presentations

I’m sharing this TEDx talk Nancy conducted which succinctly and clearly explains her method of delivering great presentations.


16 Ways to Do Your School’s Website Wrong

Charter schools, Virtual schools, Private schools…every school needs a quality website. It’s part of your marketing program. How do you think parents find you? And what do you think they base their first impression of your school on? Like it or not, somewhere along the line you are going to have to work with a […]

16 Ways to Do Your School's Website Wrong

8 Reasons Why I Love Canva

I have been blessed with fortuitous timing in my professional life. Time and time again opportunities have presented themselves at the exactly right time, exactly when I needed to them to in order to solve problems or issues I’m currently dealing with. This past winter I finished reading Jab, Jab, Jab, Right Hook: How to […]

8 Reasons Why I love Canva

Step 4: Fill In The Details – School Marketing Plan Challenge

  In final step of the School Marketing Plan Challenge you are going to fill in the details of each goal using the information that you completed in Step 1 and Step 2. Here is how to accomplish Step 4:   Phase 1 In Mindmeister begin by dragging Initiatives and Marketing Channels to be under […]

Step 4 School Marketing Plan Challenge

#013: Word of Mouth Marketing for Your School with Rick Newberry [Podcast]

When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it to chance. […]

Word of Mouth Marketing for Your School with Rick Newberry [Podcast]

#012: Using Instagram for Your School with Rebecca Moore [Podcast]

I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about her […]

Using Instagram for Your School with Rebecca Moore

Step 3: Building an Outline – School Marketing Plan Challenge

As I mentioned in Step 1 of the School Marketing Plan Challenge, It’s my belief that in order plan for the future you need to look back and see where you’ve been, what you’ve done, and analyze what you can do to get better. The main purpose of Step 1 and Step 2 were to look […]

Step 3: Build an Outline - School Marketing Plan Challenge