I'm a blogger and speaker about inbound marketing and social media for schools. I'm also the Director of Admission & Financial Aid at Sewickley Academy. I have an addiction to caffeine, Apple products, and my family. Learn more About Me and Circle me on Google+.
In my opinion the traditional admission funnel is broken. I believe this for two reasons: 1. The Rise in Ghost Inquiries Ghost inquiries are those inquiries where the first point of contact with the prospective family is when they submit their application. The implications of ghost inquiries are huge. Sure it was great that you received the […]
I’m a huge fan of Nancy Duarte and have read and recommend both of her books which have helped me become a better public speaker:
Charter schools, Virtual schools, Private schools…every school needs a quality website. It’s part of your marketing program. How do you think parents find you? And what do you think they base their first impression of your school on? Like it or not, somewhere along the line you are going to have to work with a […]
I have been blessed with fortuitous timing in my professional life. Time and time again opportunities have presented themselves at the exactly right time, exactly when I needed to them to in order to solve problems or issues I’m currently dealing with. This past winter I finished reading Jab, Jab, Jab, Right Hook: How to […]
In final step of the School Marketing Plan Challenge you are going to fill in the details of each goal using the information that you completed in Step 1 and Step 2. Here is how to accomplish Step 4: Phase 1 In Mindmeister begin by dragging Initiatives and Marketing Channels to be under […]
When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it to chance. […]
If you could only follow one person on Twitter who would it be and why?
I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about her […]
As I mentioned in Step 1 of the School Marketing Plan Challenge, It’s my belief that in order plan for the future you need to look back and see where you’ve been, what you’ve done, and analyze what you can do to get better. The main purpose of Step 1 and Step 2 were to look […]