AISAP Annual Institute 2015

AISAP Logo

I’m excited! Starting on Sunday I’ll be at the Association of Independent School Admission Professionals (AISAP) Annual Institute in Baltimore, MD. Are you going? If you’re planning on attending please make sure to introduce yourself and say hello! Hope you have a great weekend and I look forward to meeting those going to the AISAP […]

How to Promote a Blog Post

How To Promote A Blog Post

A central component of properly implementing inbound marketing at your school is launching and publishing a school blog. We launched our school blog at Sewickley Academy about five years ago and have published around 260 posts. We’ve learned a lot over these last five years but the most important lesson we’ve learned is that once […]

5 Reasons I Love Tailwind for Pinterest

5 Reasons I Love Tailwind for Pinterest

We started our Pinterest account a few years ago as an experiment because Pinterest was the first social media channel dominated by women. From our internal research at Sewickley Academy, we know that moms are typically responsible for making the school choice decision for their children. As a result, Pinterest was a place that we […]

That Has Made All The Difference

That Has Made All The Difference

  “Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference.” ~Robert Frost I was completely taken by Dead Poet’s Society the first time I watched it. I think the connection was so strong for me because of a combination of the characters being […]

We Become What We Think About

We Become What We Think About

“We become what we think about.” ~Earl Nightingale I believe that we become what we think about. I also believe that we do what we think about. Do you? Graduation is over. The students have gone. Your buildings are quiet. At least the academic buildings are quiet. If your school is like mine we work […]