What You Think You Become

The mind is everything. What you think you become.

“The mind is everything. What you think you become.”  ~Buddha I started SchneiderB.com in 2009 as a way to test the inbound marketing and social media marketing ideas I wanted to use at Sewickley Academy. The blog was intended to be a safe place to test my ideas before trying them at my school. My […]

AISAP Annual Institute 2015


I’m excited! Starting on Sunday I’ll be at the Association of Independent School Admission Professionals (AISAP) Annual Institute in Baltimore, MD. Are you going? If you’re planning on attending please make sure to introduce yourself and say hello! Hope you have a great weekend and I look forward to meeting those going to the AISAP […]

How to Promote a Blog Post

How To Promote A Blog Post

A central component of properly implementing inbound marketing at your school is launching and publishing a school blog. We launched our school blog at Sewickley Academy about five years ago and have published around 260 posts. We’ve learned a lot over these last five years but the most important lesson we’ve learned is that once […]