“Brendan Schneider of Sewickley Academy – Podcast Interview”
by Rob Smith

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May 8, 2014

I wanted to share this podcast I interview I did with Rob Smith from TurnToSmith.com.

Rob is the business manager for Creek Christian Academy.

I really enjoyed our conversation and if haven’t heard my story, or how SchneiderB.com came to be, I think you’ll enjoy our conversation as well.

With the end of the school year approaching that means graduation season is upon us. Graduation season means graduation speeches on the internet and in all honesty – I’m a sucker for an entertaining graduation speech.

I think I enjoy graduation season so much because I think giving a memorable and meaningful graduation speech is one of the hardest public speaking challenges there is.

Can you remember your high school or college graduation speaker?

Can you remember what they said?

To begin graduation season I wanted to share this clip from actress Sandra Bullock. While I have enjoyed many of her movies in the past I really enjoyed her memorable advice to these graduates. I especially enjoyed her challenge to stop worrying!

Go found your joy!

How to Increase Fan Engagement on Your Facebook Page

April 2, 2014

Have you noticed a drop in organic traffic and reach on your school’s Facebook page?

The reason is that Facebook now wants you to pay for advertising in order to achieve the same reach you had before.

Amy Porterfield, the Princess Leia of Facebook, offers great advice on how to increase fan engagement on Facebook organically by following three simple tips.

The End of the Weekend Update

Geoffrey Chaucer, in his poem Troilus and Criseyde, wrote, “…all good things must come to an end.” If I may be a little presumptuous, I am writing to share that my Weekend Update blog post is ending after almost four years. While I hope that you’ve found value in the Weekend Update I’ve been thinking quite a […]


#008: Branding for Schools with Liza Fisher Norman and Rob Norman [Podcast]

A topic that is hugely important to school marketing, and one that I probably haven’t spent enough time discussing, is branding for schools. My opinion is that schools that have a good grasp of their brand have a much better chance of being successful marketing their school than those who don’t. It’s because of this […]

branding for schools