How Do You Fly? You just do!

How do you fly? You just do!

  I’ve been thinking a lot about creativity recently, not in a 21st Century kind of skills way, but in an inbound marketing content way. Let me digress for a moment – inbound marketing works but there are a few facts that need be reinforced if you embark on using inbound marketing at your school: […]

Schedule Your Priorities

Schedule Your Priorities

Sewickley Academy began spring break at the beginning of this week, Monday, March 16. As you read this newsletter I’ll be in Florida with my family enjoying the sun, warm weather, and R&R. I’m not telling you this to make you jealous. I’m sharing this with you to ask a question – have you noticed […]

Design Your Life

Design Your Life

I have a confession to make – I’m terrible at work-life balance. I’ve actually never been very good at that balance and work very hard to manage the demands of having a family, work, and SchneiderB. Over the years I’ve concluded there are three things that have helped me keep some semblance of balance: 1. […]

Focus On How To Be Social

Focus on how to be social, not on how to do social.

The most common question I hear when I talk about social media marketing for your school is which social networks should a school use. I’m quick to answer this question with a question – which social networks are used by your target audience?  If you are looking to reach prospective parents my answer to that […]

Productivity is Never an Accident

Productivity is Never an Accident - SchneiderB Weekend Update

How much time do you think about organization or time-management? I actually think about it all the time, seriously! I’m busy, you’re busy, and tasks aren’t being taking away from us. Quite the opposite, I keep adding projects and tasks and I am being expected, and expect myself, to complete more. I think that leaves […]