School Marketing Plan Challenge

One of the questions that I’m frequently asked is do I have a school marketing plan that I would be willing to share? Since the beginning of SchneiderB.com four year ago, I have always been open and transparent with the inbound marketing and social media marketing techniques that I utilize at Sewickley Academy. The one exception […]

School Marketing Plan Challenge

My good friend, Larry Jensen, asked me to speak at the sixth annual River Roundtable at Christchurch School. I’m really excited to be part of a four speaker line-up including Andy Hirt (TABS), Dave Taibl (SSATB), and Kay Ford (CTC Tours).

Date: June 30, 2014
Event: River Roundtable at Christchurch School
Topic: The Truth About Inbound Marketing and Social Media for Admissions
Sponsor: Christchurch School
Venue: Christchurch School
Location: 49 Seahorse Lane
Christchurch, VA 23031
Public: Private

#009: The End of Chuck’s Corner with Chuck Will [Podcast]

When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For 15 […]

the end of chucks corner with chuck will

Don’t Make This Mistake on Pinterest

While I’ve seen more and more schools using Pinterest in their marketing efforts I’ve been troubled by a mistake that schools routinely make when uploading an image to Pinterest. In my opinion the main benefit of using Pinterest in your school marketing is to drive traffic back to your website. The problem I see is that schools treat Pinterest like Flickr and fail to include this backlink to your website.

In order to add a link you’ll need to upload your image and then choose to edit the image. When you edit the image after uploading the image you’ll see a space where you can add a link in the Source field which is visible in the image below.

pinterest-link-screenshot-mistake