With the end of the school year approaching that means graduation season is upon us. Graduation season means graduation speeches on the internet and in all honesty – I’m a sucker for an entertaining graduation speech.

I think I enjoy graduation season so much because I think giving a memorable and meaningful graduation speech is one of the hardest public speaking challenges there is.

Can you remember your high school or college graduation speaker?

Can you remember what they said?

To begin graduation season I wanted to share this clip from actress Sandra Bullock. While I have enjoyed many of her movies in the past I really enjoyed her memorable advice to these graduates. I especially enjoyed her challenge to stop worrying!

Go found your joy!

How to Increase Fan Engagement on Your Facebook Page

April 2, 2014

Have you noticed a drop in organic traffic and reach on your school’s Facebook page?

The reason is that Facebook now wants you to pay for advertising in order to achieve the same reach you had before.

Amy Porterfield, the Princess Leia of Facebook, offers great advice on how to increase fan engagement on Facebook organically by following three simple tips.

The End of the Weekend Update

Geoffrey Chaucer, in his poem Troilus and Criseyde, wrote, “…all good things must come to an end.” If I may be a little presumptuous, I am writing to share that my Weekend Update blog post is ending after almost four years. While I hope that you’ve found value in the Weekend Update I’ve been thinking quite a […]


#008: Branding for Schools with Liza Fisher Norman and Rob Norman [Podcast]

A topic that is hugely important to school marketing, and one that I probably haven’t spent enough time discussing, is branding for schools. My opinion is that schools that have a good grasp of their brand have a much better chance of being successful marketing their school than those who don’t. It’s because of this […]

branding for schools

Weekend Update – May10

Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […]


“Dollar Shave Club’s Answer to the Question: “Is Being Mobile Really Worth It?” (And How It Led to 100,000 New Customers)”
by Tim Paige

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Conversion Cast
May 5, 2014

Is your school trying to determine the answer to the question, “Is mobile really worth it?” I would definetely say yes but don’t take my word for it. In one of my favorite new podcasts Tim Paige from Conversion Cast interviews Mike Dubin, founder of Dollar Shave Club, about his answer to that question.

I hope you’ll spend the 11 minutes and 24 seconds to learn more about mobile and why it’s important to conversions!