Blogging for your school should be a central tenet of your inbound marketing strategy – it certainly is for us! There are so many benefits to blogging including Search Engine Optimization (SEO), branding, and serving as a way to attract prospective families and students. The only difficulty that we’ve had with blogging is trying to [...]
My friends at Turnaround Marketing recently asked the question: “Are Viewbooks Dead?” Their answer: Not Yet – and I couldn’t agree more. Turnaround Marketing does a great job of supporting their answer and I would like to offer why I think admission viewbooks, through their evolution, should remain a vital part of the admission process. [...]
After blogging for over a year I sometimes have difficulty coming up with blog topics. One of the ways that I determine future blog topics is through my subscription to Chris Brogan’s Blog Topics newsletter. In a recent newsletter Chris recommends reviewing the comments on your blog for topics and repetitive questions. One such question [...]
This post originally appeared as a guest post on the Idea Sprouts Marketing Blog run by Allison Semancik (@IdeaSprouts). Besides being a great inbound marketing resource, Allison is also a Steelers Fan! In the Wild West known as internet marketing, Twitter frequently hasn’t found a seat at the camp fire. Twitter’s role as part of [...]
You can never be too rich. You can never be too thin. You can never have too many Facebook Pages for your school? Not quite! I’ve increasingly been asked this question and while there is no correct answer I would like to weigh in with my opinion. I think you should only have one Facebook [...]
One benefit of blogging is that the constant publishing schedule has forced me to become a better writer. The pressure of creating 3 posts per week and getting my point across in around 600 words or less forces you to improve as a writer or lose readers. Another activity that has helped my writing is [...]
I’m very exited to share that I’ll be presenting on the road this spring, as well as conducting two webinars, about using inbound marketing for schools. I hope you’ll be able to attend: Webinar: May 3, 2011 – Noon Title: Online Marketing For Day Schools Sponsors: Association of Independent School Admission Professionals (AISAP) Description: Looking [...]
During my recent interview with Guy Kawasaki for edSocialMedia he mentioned that “ the ‘whole world’ isn’t on Facebook” and that he needed a website, in addition to a Facebook Page, to maximize the marketing impact for his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions. While I completely understand Guy’s position, as [...]
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