Recently, I argued that independent schools don’t control their brand anymore and offered a few suggestions with regard to participating in these new “cocktail conversations.” Whether you argue with my argument or not, people are discussing your school online and it’s important for you to monitor, and be aware of, what is being said about [...]
Regardless of where you are on the Twitter experience spectrum, a good skill to possess is the ability to search Twitter efficiently and effectively. The amount of information that is streaming through Twitter is mind-boggling but being able to find what you are looking for will help you find new people to follow, track your [...]
Why should you engage in social media for your independent school? Because everybody’s doing it – that’s why. Not a good reason for doing anything, I know, and probably not the answer you were looking for but let me explain. During the course of this past weekend I noticed two examples from the business world [...]
