With social media gaining popularity, every one almost instantaneously jumped in to make the maximum out of it. Very soon, the challenge of measuring the return on investment (ROI) through social media came up for which very few had the answers. Although social media marketing is one of the most inexpensive methods used, it does [...]
I was chatting with a newspaper buddy recently who has pages on social media sites like Facebook and Twitter, yet rarely uses them. As someone that takes every opportunity possible to embrace the social media world on a daily and even hourly basis, I asked him why he wasn’t utilizing these sites. His response was [...]
In my guest blog post last month called “Social Media: It’s About the Relationships!” I discussed some of the ways in which schools can use social media to build relationships with parents, extended family members, and the school community. In response, Amy Lovell asked on the SchneiderB Facebook Page how one can address parent and [...]
A study released this week found that only 20 percent of independent K-12 schools require training for those who use social media on behalf of the school. Of the responding schools, only 31 percent have social media policies. Even though 89 percent of schools have a crisis communications plan, only 47 percent of those plans [...]
Dedicated logophiles like me fawn over words in the same way classic-car connoisseurs go gaga over a ’67 Shelby Mustang. In the age of social media, words are an invaluable commodity to all professional communicators. After all, revolutionary ideas can be conveyed in 140 characters or less. What if America’s founding fathers had uncorked on [...]
At a recent Independent Schools conference, I was talking about social media with a Head of School (not my own) who said dismissively, “Oh, we outsource all our social media.” I didn’t say anything, but inside I just cringed. Outside social media consulting firms can certainly be valuable for independent schools if you need assistance [...]
In my last post I mentioned that part of my job is to run an annual Auction. I have no event planning experience, so it’s been quite a learning curve. It’s a bit high pressure too, as it’s a significant fundraiser for a small school like us – in years past we have raised as [...]
It’s my first post for SchneiderB.com, so the thing to do, it seems to me, is introduce myself and my job and say a little bit about why I pitched myself to Brendan for a guest blog spot here. I’m a writer (poetry, memoir, fiction….and a lot of web content!) , a sporadic blogger, a [...]
