What are you struggling with right now? Social media, inbound marketing, blogging, Twitter, Facebook, WordPress, landing pages, where to start, etc… I’ve increasingly heard from the readers of SchneiderB.com and from the fans of the SchneiderB.com Facebook Page about their specific issues and questions and I’m glad to help by offering my suggestions. I’ve recently noticed [...]
I recently heard an ad on the radio for a school and when the call to action came the school sent listeners to their homepage. I also saw a print ad for a school and the only contact information listed was the school’s homepage. Does this sound familiar? If it does I have a very [...]
One of the most common questions I hear when talking about inbound marketing and social media is, “How do I write a blog post?” While writing a blog post is very easy – writing a good blog post takes a little more planning, care, and attention to detail. Follow these five tips when you write [...]
I’m very exited to share that I’ll be presenting on the road this spring about using inbound marketing for schools. I hope you’ll be able to attend: Presentation: May 1, 2012 Title: Creating a Communications Plan to Ensure Enrollment Success Sponsor: The Association of Independent School Admission Professionals (AISAP) Description: Creating and implementing a successful Communications Plan for [...]
You’ve read the blog posts. You’ve read the books. You’ve become a believer in inbound marketing and want to try it for your school. The problem now is how do you convince your Head of School that inbound marketing can work? While I can’t offer a ‘magic bullet’ that will easily convince your school to [...]
After you’ve begun using Twitter for your school you might be struggling with what you should tweet. I had the same dilemma after we created the Twitter account for my school so I developed the 75/25/1 rule. Let me give you a little background – everything that I’ve read about tweeting as an individual says that [...]
Blogging for your school should be a central tenet of your inbound marketing strategy – it certainly is for us! There are so many benefits to blogging including Search Engine Optimization (SEO), branding, and serving as a way to attract prospective families and students. The only difficulty that we’ve had with blogging is trying to [...]
Happy Inbound Marketing for Schools Saturday! In a departure from my usual weekend update routine I thought it would be worthwhile to survey schools with regard to their current use of inbound marketing. I ask that you to complete the short survey below and encourage you to tweet, share, and post the survey in order [...]
Enrollment at independent schools will continue to be a challenge for a number of years – the economy, falling demographics, rising tuitions, and families “life-style” choices are a few of the factors that will make enrolling new students difficult. Even if your private school has seen increased enrollment over the last few years doesn’t mean [...]
