School Marketing Pitfalls: Costly Poor Strategy with Paid Search Advertising


If your school is paying for advertising on search engines and other websites, then you are light years ahead of your competition.  However, paid Internet advertising is only one piece of a comprehensive inbound marketing strategy. If all you are doing is paying for advertising online, you may want to re-think your strategy.     […]

Thinking about a Website Redesign? 5 Things You Need to Include

Owning a business is a lot of work. There are 1,000,000 things calling for your attention and you don’t have time to devote 100% attention to any of them. One area of your business that you simply can’t ignore, no matter what industry you’re in, is your website. Here are some eye popping statistics that […]

Free Inbound Marketing Software for Schools

Free Inbound Marketing Software for Schools

Sewickley Academy is a Hubspot school. We’ve had success using their software and continue to use it today. Their tools help us manage our inbound marketing strategy and I’m so thankful they exist. While I highly recommend Hubspot for schools I also realize that their software isn’t inexpensive. I understand and recognize the value of […]

How To Find Blog Post Topics Using Google Analytics


Having a blog for your school should be a central part of your inbound marketing strategy but I have to admit that it’s a lot of work. The work is worthwhile but takes time. One of the most difficult activities when running a blog is coming up with blog post topics for your school. While […]

Weekend Update – June29

Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […]

WOMbound: A New Term for Word of Mouth Marketing

[box type="info"] This blog post originally appeared on Rick Newberry‘s Enrollment Catalyst Blog and I thank him for letting me share it on [/box] I have been a huge proponent of word of mouth marketing. Why? Because word of mouth works and is the most effective way to reach customers. Many of my blog […]

19 Actual Blog Topics for Your School


Blogging for your school will be a part of any successful inbound marketing strategy. Although blogging is beneficial for search engine optimization (SEO), thought leadership, and even branding determining blog topics week after week can be frustrating or even demoralizing. In the past I’ve suggested 15 Blog Topics For Your School and 15 More Blog […]

3 Lists You Should Create For Keyword Research


When you embark on utilizing inbound marketing for your school an initial focus will be on search engine optimization. But what does that mean exactly? Search engine optimization, or SEO, is the process of improving the position where your school shows up for keywords. I should note then when I refer to keywords I mean either […]