Let me start out by saying that I’m a huge fan of David Meerman Scott’s work! I’ve read Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and read his blog, Web Ink Now, on a regular basis. I’ve also read a number of books from The [...]
It’s been almost two years since I wrote about my struggles with whether or not I should purchase the iPad. Last August, my wife surprised me on my birthday with an iPad2. I know she was only being thoughtful but I can’t help but think that she was also tired of my whining about whether [...]
The longer that I’ve used inbound marketing at my school, the more I’ve become convinced that blogging will become the center of your inbound marketing strategy. The benefits of blogging are numerous and can not be ignored. From the beginning, we’ve used WordPress as our blogging platform of choice – especially because of it’s plugin [...]
Recently, I mentioned four opportunities when I was going to be “on the road” – 2 webinars and 2 presentations. I’ve just completed both webinars entitled, “Online Marketing For Day Schools,” and I want your feedback. I hope you were able to join me live for the webinar but if you weren’t able you can [...]
My obsession with Apple began in 1984 with the release of the original Macintosh computer. 1984 was also the year that I became aware of Guy Kawasaki, Apple’s Chief Evangelist – since then I have been enchanted by both Guy and Apple. Guy released his tenth book, Enchantment: The Art of Changing Hearts, Minds, and Actions, a [...]
