People are Talking About You…Without You

Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […]

People are Talking About You…Without You

Show, Don’t Tell Marketing Made Easier With iPhone Video

I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […]

Show, Don’t Tell Marketing Made Easier With iPhone Video

My 3 Favorite Social Media Sites for Schools

I’m often asked what are my favorite social media sites for schools and my answer might surprise you. I hear this questions a lot when schools begin thinking about where they would like to maintain a social media presence or expand their existing social media presence. There are a number of factors that I consider […]

Favorite Social Media Sites for Schools

Parent’s Guide and Tutorial for Twitter

At Sewickley Academy we’ve seen steady growth in the number of our students who use Twitter. We’ve also seen a decrease in the number of our students who are participating on Facebook – maybe it’s because of the increase in the number of their parents and grandparents who are now using Facebook. While these trends […]

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As a follow-up from Tim’s appearance on the Internet Marketing Schools podcast in which we talked about Social Media Marketing, Tim and I conduct a webinar for AISAP and we will share 21 tips to help you effectively use social media to market your school. The tips will include practical tactics and ideas that you can begin using immediately.

Date: April 3, 2014
Time: 2:00pm-3:00pm
Event: [Webinar] 21 Tips for Using Social Media Successfully at Your School
Sponsor: Association of Independent School Admission Professionals
Public: Public
Registration: Click here to register.

New Messaging Apps You Want To Be Aware Of

It seems like students are always looking for a more private online location for their conversations these days. Developers are more than accommodating that thirst for privacy by developing messaging apps, many of which are not private at all. Here’s a look at some of the latest messaging apps. I’m sure there are others I […]

New Messaging Apps You Want To Be Aware Of

I’ll be conducting a webinar for NOBA specifically geared toward business managers. During this webinar you’ll learn how schools can use social media and inbound marketing to communicate with their constituencies. Hear about one school’s successful strategies. Discover how your school can use tools like content management, SEO, Google and Facebook advertising and lead nurturing to reach today’s parents. Understand the time and resources needed as well as common pitfalls to using these tools effectively. I hope you can join me!

Date: March 27, 2014
Time: 4:00-5:00pm
Event: [Webinar] Inbound Marketing And Social Media: What Business Officers Need To Know
Sponsor: National Business Officers Association
Public: Public
Registration: Click here to register.

6 Tips For Getting Started With Evernote

After the release of Episode #002 of my Internet Marketing for Schools podcast in which I discuss Evernote with Bill Stites, Director of Technology at Montclair Kimberley Academy, I received a number of messages and emails asking me about how I set-up Evernote and use it on a daily basis. I’ve been using Evernote for […]

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