Social media is about many things: engagement, story-telling, and relationships to name a few. Recently I was reminded of the “real” purpose of social media – connection. This past weekend I had the opportunity to celebrate a family event by getting together with family and friends – some of which I hadn’t seen in quite [...]
What are you struggling with right now? Social media, inbound marketing, blogging, Twitter, Facebook, WordPress, landing pages, where to start, etc… I’ve increasingly heard from the readers of SchneiderB.com and from the fans of the SchneiderB.com Facebook Page about their specific issues and questions and I’m glad to help by offering my suggestions. I’ve recently noticed [...]
I recently determined that there are 7 different roads I can take when I drive to my school. I select the roads I’m going to take depending on my desired outcome: shortest route when I’m running late, scenic route when I have time and need to unwind a little bit, route with the most curvy [...]
With social media gaining popularity, every one almost instantaneously jumped in to make the maximum out of it. Very soon, the challenge of measuring the return on investment (ROI) through social media came up for which very few had the answers. Although social media marketing is one of the most inexpensive methods used, it does [...]
Writing for the web is a unique style of writing. It’s easy to make mistakes that drive the audience away and you only have a very small window of opportunity to grab their attention. People skim when they read online, so online writing needs to be punchy to draw attention. Here are 5 common mistakes [...]
I was chatting with a newspaper buddy recently who has pages on social media sites like Facebook and Twitter, yet rarely uses them. As someone that takes every opportunity possible to embrace the social media world on a daily and even hourly basis, I asked him why he wasn’t utilizing these sites. His response was [...]
One of the most common questions I hear when talking about inbound marketing and social media is, “How do I write a blog post?” While writing a blog post is very easy – writing a good blog post takes a little more planning, care, and attention to detail. Follow these five tips when you write [...]
I use social media in many different ways – both professionally and personally: As part of the inbound marketing strategy to generate inquiries at my school To engage our different stakeholders at school To extend our school’s brand To build and foster community To connect and re-connect with friends To build my personal brand To [...]
I’m very exited to share that I’ll be presenting on the road this spring about using inbound marketing for schools. I hope you’ll be able to attend: Presentation: May 1, 2012 Title: Creating a Communications Plan to Ensure Enrollment Success Sponsor: The Association of Independent School Admission Professionals (AISAP) Description: Creating and implementing a successful Communications Plan for [...]
