Step 3: Building an Outline – School Marketing Plan Challenge

As I mentioned in Step 1 of the School Marketing Plan Challenge, It’s my belief that in order plan for the future you need to look back and see where you’ve been, what you’ve done, and analyze what you can do to get better. The main purpose of Step 1 and Step 2 were to look […]

Step 3: Build an Outline - School Marketing Plan Challenge

Step 2: Past Year Review – School Marketing Plan Challenge

  OK. Does your head hurt after completing the Marketing Channel Audit Worksheet for Step 1 of the School Marketing Plan Challenge? While my head admittedly does hurt a bit from brainstorming, listing our channels, and trying to determine metrics for measurement I found this exercise incredibly important in determining not only where we want […]

Step 2 School Marketing Plan Challenge

The Real Social Media On 9/11

I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my lungs. I remember the exact spot were I was standing when I heard that a plane flew into the first […]

The REAL Social Media on 9-11

Should Schools Bother With Instagram?

Should Schools Bother With Instagram? The question begs for whether school marketing directors should bother putting time and effort into the newer social media platforms popping up each year. As we all know, a school marketing director’s time is precious, and dabbling in new social platforms is generally not on top of the to-do list. […]

should schools bother with instagram

People are Talking About You…Without You

Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […]

People are Talking About You…Without You

Show, Don’t Tell Marketing Made Easier With iPhone Video

I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […]

Show, Don’t Tell Marketing Made Easier With iPhone Video

My 3 Favorite Social Media Sites for Schools

I’m often asked what are my favorite social media sites for schools and my answer might surprise you. I hear this questions a lot when schools begin thinking about where they would like to maintain a social media presence or expand their existing social media presence. There are a number of factors that I consider […]

Favorite Social Media Sites for Schools

Parent’s Guide and Tutorial for Twitter

At Sewickley Academy we’ve seen steady growth in the number of our students who use Twitter. We’ve also seen a decrease in the number of our students who are participating on Facebook – maybe it’s because of the increase in the number of their parents and grandparents who are now using Facebook. While these trends […]


As a follow-up from Tim’s appearance on the Internet Marketing Schools podcast in which we talked about Social Media Marketing, Tim and I conduct a webinar for AISAP and we will share 21 tips to help you effectively use social media to market your school. The tips will include practical tactics and ideas that you can begin using immediately.

Date: April 3, 2014
Time: 2:00pm-3:00pm
Event: [Webinar] 21 Tips for Using Social Media Successfully at Your School
Sponsor: Association of Independent School Admission Professionals
Public: Public
Registration: Click here to register.