“Focus on how to be social, not on how to do social”
~Jay Baer
Required Reading
Grow Your Community on Instagram in 4 Simple Steps
Instagram is the world's best platform for visual engagement. We have 4 tips to help you reach your potential on the network.
Instagram is huge. Your potential customers, partners, employees and industry influencers are most likely there. If we have learned anything from managing our own Instagram account, it’s that what matters is finding these people and building strong relationships with them.
In just the last 6 months, we’ve increased our Instagram community by 3x, and befriended some amazing people along the way. Interested in getting similar results?
Too Many Channels, Too Little Time: Build a Social Media Strategy that’s Right for You
Between Facebook, LinkedIn, Twitter, Snapchat, Instagram, Medium, and Pinterest, many marketers are scratching their heads and wondering where to invest their time, company resources, and energy. Back in the early days of social media, the decision for where and how to build a social media strategy was (somewhat) straightforward: marketers could take their pick between Facebook and Twitter.
The Best Way to Present Marketing Results to Your CEO
So, you've got a meeting tomorrow with your CEO to present results from your marketing efforts. Here's what to focus on.
3 Resources to Help You Create, Organize, and Manage Your Content
Miriam Lafayette really knows what she’s doing. She absolutely has it together. Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose work you love. You look forward to her new content every time she publishes.
Facebook Ads Strategy: How Marketers Need to Alter Their Techniques
Do you use Facebook ads? Want to learn the latest strategies? To discover what’s changed with Facebook ads and how to get better results, I interview Rick Mulready.
3 New Facebook Features You Need to Learn and Master
It’s easy to understand why new Facebook features always make huge waves. With an audience of 1.59 billion active users, changes to the platform can affect a massive…
