“Don’t be afraid to get creative and experiment with your marketing.”
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books. There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day. In this article, I’ve shared a collection of ten must-reads that every marketer should have on their business bookshelf.
Do you ever catch yourself romanticizing earlier time periods? Thoughts like, “It was so much easier to establish authority with ebooks when they weren’t as common” or “I wish people still had longer attention spans.” Before you get too bummed out, remember that digital content creators are currently well-positioned and previous generations had their challenges…
Is your brand dominating the conversation? It may be time to amplify your customers’ voices for a change with user-generated content.
Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks?
To understand what Facebook visuals can do for your digital marketing, think back to summer 2014: the season of the Ice Bucket Challenge. The ALS Association launched a campaign to raise awareness of the disease by challenging people to pour buckets of ice water on their heads, post videos of it on Facebook, and challenge someone else to do the same. You may recall wildly entertaining videos of Oprah, Donald Trump, George W. Bush, and Justin Bieber…
What is a school to do with students who spend all day on social media? Join them, of course. That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickley Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty. In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, built his online brand, and chose his marketing channels for Sewickly Academy. Listen to the full episode.