Lead Nurturing for Schools

The modern admission office has become very automated. By leveraging technology admission officers have been able to do more with less resources: staff, money, and time. The infusion of technology and automation doesn’t have to mean the disappearance of the ‘personal’ touch that all admission offices hold in high regard. This is where lead nurturing […]

Lead Nurturing for Schools

The Traditional Admission Funnel is Broken – Introducing The Enrollment Rings

In my opinion the traditional admission funnel is broken. I believe this for two reasons: 1. The Rise in Ghost Inquiries Ghost inquiries are those inquiries where the first point of contact with the prospective family is when they submit their application. The implications of ghost inquiries are huge. Sure it was great that you received the […]

The Traditional Admission Funnel is Broken

Step 1: Marketing Channel Audit – School Marketing Plan Challenge

I’m really excited that so many people have decided to join me in the School Marketing Plan Challenge (SMPC). In this post I share the first step in the SMPC but before I do I’d like to offer a little background and my opinion of marketing plans. I Hate Marketing Plans OK. I really don’t […]

Step 1 School Marketing Plan Challenge

School Marketing Plan Challenge

One of the questions that I’m frequently asked is do I have a school marketing plan that I would be willing to share? Since the beginning of SchneiderB.com four year ago, I have always been open and transparent with the inbound marketing and social media marketing techniques that I utilize at Sewickley Academy. The one exception […]

School Marketing Plan Challenge

“Dollar Shave Club’s Answer to the Question: “Is Being Mobile Really Worth It?” (And How It Led to 100,000 New Customers)”
by Tim Paige

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Conversion Cast
May 5, 2014

Is your school trying to determine the answer to the question, “Is mobile really worth it?” I would definetely say yes but don’t take my word for it. In one of my favorite new podcasts Tim Paige from Conversion Cast interviews Mike Dubin, founder of Dollar Shave Club, about his answer to that question.

I hope you’ll spend the 11 minutes and 24 seconds to learn more about mobile and why it’s important to conversions!

School Marketing Pitfalls: Costly Poor Strategy with Paid Search Advertising

If your school is paying for advertising on search engines and other websites, then you are light years ahead of your competition.  However, paid Internet advertising is only one piece of a comprehensive inbound marketing strategy. If all you are doing is paying for advertising online, you may want to re-think your strategy.     […]


Thinking about a Website Redesign? 5 Things You Need to Include

Owning a business is a lot of work. There are 1,000,000 things calling for your attention and you don’t have time to devote 100% attention to any of them. One area of your business that you simply can’t ignore, no matter what industry you’re in, is your website. Here are some eye popping statistics that […]


Free Inbound Marketing Software for Schools

Sewickley Academy is a Hubspot school. We’ve had success using their software and continue to use it today. Their tools help us manage our inbound marketing strategy and I’m so thankful they exist. While I highly recommend Hubspot for schools I also realize that their software isn’t inexpensive. I understand and recognize the value of […]

free inbound marketing software for schools