Lessons For Social Media at Your School Learned From 1996

highschool-football-coachI love to read and although I read most of my books today on my iPad Mini I have a fairly large collection of books from the past.

My wife and I decided that we would do a little spring cleaning this week and I was very surprised to come across a journal I wrote during my first year of coaching high school football in 1996. Since 1996 I have coached lacrosse and basketball, as well as football, and have been part of close to a thousand practices and hundreds of games but the journal entry that stood out to me from this journal was written the night after my first scrimmage as a coach.

I’d like to share a few paragraphs that I wrote in 1996:

I got really excited before the game. I wanted to suit up and play again. Football almost felt fun again; not like in college. In college the game almost seemed forced for me, it’s hard to explain though. As we were warming up I started to enjoy what was going on, I felt comfortable again.

As a coach, being on the ‘other side’ for the first time, I really didn’t know what to expect from my players, the game, our coaches, their coaches, or myself. In the end I was pleasantly surprised though.

My apprehension stemmed from the fact that I didn’t have anything to compare our team too – I didn’t know what to expect…but I knew we were prepared. We started to hit from the first play. Although there is always room for improvement.

All things considered I was very proud of our guys. They played hard, they played as a team and I think [my players] had as much fun as this coach. I have a lot to learn but this was  a great start. Hopefully Saturday was the beginning to an enjoyable coaching career. We’ll find out!

I read the entry a few times and the first thing that I thought of was that the message from my words in 1996 applied to coaching are along the same lines as the advice I give to people today who start using social media for their school. You might not know what to expect but be prepared, work hard, work together with your team, have fun and MOST IMPORTANTLY just start.

If you’ve been waiting to use social media to market your school or you’ve been waiting to launch another social media at your school I don’t want you to wait any longer – just start!

Question: If you’ve been apprehensive about using social media at your school what has been holding you back? Why haven’t you started?

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