I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about her […]
As I mentioned in Step 1 of the School Marketing Plan Challenge, It’s my belief that in order plan for the future you need to look back and see where you’ve been, what you’ve done, and analyze what you can do to get better. The main purpose of Step 1 and Step 2 were to look […]
In August 2014 it was announced that Blackbaud had acquired Whipplehill. It was a move that surprised and left those in the independent school community excited, scared, and asking questions about the future of each company. While I don’t have the answers to those questions I was able to get Travis Warren on the podcast […]
OK. Does your head hurt after completing the Marketing Channel Audit Worksheet for Step 1 of the School Marketing Plan Challenge? While my head admittedly does hurt a bit from brainstorming, listing our channels, and trying to determine metrics for measurement I found this exercise incredibly important in determining not only where we want […]
Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now. I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty sophisticated […]
I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my lungs. I remember the exact spot were I was standing when I heard that a plane flew into the first […]
I will share my experiences and teach you how to implement inbound marketing, use social media effectively, and think about your school’s brand online.
I’m really excited that so many people have decided to join me in the School Marketing Plan Challenge (SMPC). In this post I share the first step in the SMPC but before I do I’d like to offer a little background and my opinion of marketing plans. I Hate Marketing Plans OK. I really don’t […]
The importance of the mobile web experience can NOT be overstated when thinking about your prospective and current families. At Sewickley Academy we have seen the following changes from the 2012-2013 school year to the 2013-2014 school year:
Desktop Traffic: Decreased %46
Mobile Traffic: Increased %14
Tablet Traffic: Increased %27
To further drive home the importance of mobile traffic and responsive web design, which helps with the mobile web experience, I found this infographic produced by Whipplehill and Blackbaud. It originally appeared on the Whipplehill blog.
If you haven’t considered responsive web design, and the importance of mobile traffic, now is the time.