Step 1: Marketing Channel Audit – School Marketing Plan Challenge

I’m really excited that so many people have decided to join me in the School Marketing Plan Challenge (SMPC). In this post I share the first step in the SMPC but before I do I’d like to offer a little background and my opinion of marketing plans. I Hate Marketing Plans OK. I really don’t […]

Step 1 School Marketing Plan Challenge

The importance of the mobile web experience can NOT be overstated when thinking about your prospective and current families. At Sewickley Academy we have seen the following changes from the 2012-2013 school year to the 2013-2014 school year:

Desktop Traffic: Decreased %46

Mobile Traffic: Increased %14

Tablet Traffic: Increased %27

To further drive home the importance of mobile traffic and responsive web design, which helps with the mobile web experience, I found this infographic produced by Whipplehill and Blackbaud. It originally appeared on the Whipplehill blog.

If you haven’t considered responsive web design, and the importance of mobile traffic, now is the time.

School Marketing Plan Challenge

One of the questions that I’m frequently asked is do I have a school marketing plan that I would be willing to share? Since the beginning of four year ago, I have always been open and transparent with the inbound marketing and social media marketing techniques that I utilize at Sewickley Academy. The one exception […]

School Marketing Plan Challenge

Should Schools Bother With Instagram?

Should Schools Bother With Instagram? The question begs for whether school marketing directors should bother putting time and effort into the newer social media platforms popping up each year. As we all know, a school marketing director’s time is precious, and dabbling in new social platforms is generally not on top of the to-do list. […]

should schools bother with instagram

People are Talking About You…Without You

Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […]

People are Talking About You…Without You