Happy Independence Day. Hope you have a safe 4th of July.
Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […]
What’s your favorite blog and why?
My good friend, Larry Jensen, asked me to speak at the sixth annual River Roundtable at Christchurch School. I’m really excited to be part of a four speaker line-up including Andy Hirt (TABS), Dave Taibl (SSATB), and Kay Ford (CTC Tours).
When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For 15 […]
“Never miss a good chance to shut up.”
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […]
Don’t Make This Mistake on Pinterest
While I’ve seen more and more schools using Pinterest in their marketing efforts I’ve been troubled by a mistake that schools routinely make when uploading an image to Pinterest. In my opinion the main benefit of using Pinterest in your school marketing is to drive traffic back to your website. The problem I see is that schools treat Pinterest like Flickr and fail to include this backlink to your website.
In order to add a link you’ll need to upload your image and then choose to edit the image. When you edit the image after uploading the image you’ll see a space where you can add a link in the Source field which is visible in the image below.