Weekend Update – May10

Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them […]


“Dollar Shave Club’s Answer to the Question: “Is Being Mobile Really Worth It?” (And How It Led to 100,000 New Customers)”
by Tim Paige

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Conversion Cast
May 5, 2014

Is your school trying to determine the answer to the question, “Is mobile really worth it?” I would definetely say yes but don’t take my word for it. In one of my favorite new podcasts Tim Paige from Conversion Cast interviews Mike Dubin, founder of Dollar Shave Club, about his answer to that question.

I hope you’ll spend the 11 minutes and 24 seconds to learn more about mobile and why it’s important to conversions!

School Spotlight: The British School of Boston Twitter Account

For this edition of the School Spotlight I’m excited to share the Twitter account of the British School of Boston, a co-educational day school in Boston that offers an international education for students ages 18 months to 18 years, from the United States and more than 78 heritages around the world, and an interview with their communications […]


#007: Creating a Systematic School Marketing Plan with Randy Vaughn [Podcast]

For episode 7 I’m excited to interview Randy Vaughn from Your School Marketing about creating a systematic school marketing plan. I’m a big fan of Randys and am excited to share this great interview full of actionable tips to help you create your school marketing plan. Here is Randy’s bio: He has occupied the corner cubicle of […]