One More Thing I Learned On My Social Media Summer Vacation

Right before I left for my summer vacation I enjoyed a blog post from Tim McDonough (@TMcDonough1973) at entitled What I Learned On My Summer Vacation. The post that follows is my personal addition to Tim’s lessons. While reading Tim’s post I felt like he was describing me and not himself: enjoys his family, […]

Why Social Media? Because Everyone’s Doing It!

Why should you engage in social media for your independent school? Because everybody’s doing it – that’s why. Not a good reason for doing anything, I know, and probably not the answer you were looking for but let me explain. During the course of this past weekend I noticed two examples from the business world […]

6 Reasons Why iLove Unbounce

Sooner or later your independent school is going to utilize online advertising using a program like Google Adwords.  Or maybe your school already has ads online but is looking at how you can track Return On Investment (ROI) as well as maximize your tightening marketing budget.  So whether you are new to online ads or […]

To Buy Or Not To Buy (the iPad), That Is The Question.

My apologizes to William Shakespeare but I am really stuck.  It all began with my first Apple Macintosh 128K with a internal floppy drive.  I was immediately in love: the form factor, interface, GUI, along with the knowledge that being an Apple fan put me outside the mainstream.  My love of all things Apple has […]

HOWTO: Create a Vanity URL for Facebook Fan Page

If you can answer “yes” to any of these questions you need to read on: Do you have trouble telling people how to navigate to your Facebook Fan Page? Do you tell prospective students to search for your school’s Facebook Fan Page rather than give them a vanity URL? Do you wish you could have […]

Here A Dollar, There A Dollar…But My Social Media Budget Is Not That Big!

Have you caught yourself saying something similar to this? Are you afraid that jumping into social media will cost your school too much money or money that does not exist in your marketing budget? Well, I have a secret for you – it won’t cost you a dime to get started with social media, only […]

Think Of Your Social Media Strategy Like a Dress Code

When I began the social media strategy at my school I had two goals in mind: 1. “drive” our many and varied constituents, e.g. parents, students, alumni, faculty, staff, and prospective students and parents, to our “official” school website where we have spent a considerable amount of time and money to generate, update, and deliver […]