Are Schools Ready For Content Marketing?

I’ve been thinking a lot lately about content marketing for schools after I was recently honored to be included in the Alltop Content Marketing News page. I believe in the power of social media for schools especially as it relates to helping a school refine, or define, their brand but was troubled after listening to […]

3 Reasons Why iLove Boxcar

Holiday Break is here and with break comes spending time with family and friends. While I’ve written in the past about being “hyper-connected, sometimes to a fault,” my ultimate goal during break is to unplug for a while and find a balance between being connected on social media and spending time with my family. While […]

Weekend Update – Dec18

Happy Inbound Marketing Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself. Blog Post: 11 WordPress Plugins You’ve Gotta Have – As […]

I Am A HubspotHead

Just as the Grateful Dead earned followers who called themselves “Deadheads,” I’ve become a loyal follower of Hubspot and am proud to announce the formation of their followers called HubspotHeads. Why follow Hubspot? Quite simply, I’ve found that they are the kings and queens when it comes to inbound marketing. Ultimately, they are trying to […]

Weekend Update – Dec11

Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself. Blog Post: Developing Personas for Better Social Media Marketing […]

Why Aren’t You Blogging? Guest Post Here.

From a school perspective, a blog is such an important, central part of any inbound marketing campaign. On a personal level, there are so many different reasons to blog as well as outcomes from blogging. Here is why I blog as well as some of my friends: William Stites and Tim McDonough. Why Aren’t You […]

5 Reasons iLove NorthSocial

A Facebook Page for your school is a prerequisite these days. According to Wikipedia, Facebook has more than 500 million active users. Your students, prospective students, faculty, alumni, and parents are there – you need to be there too. Once you’ve created the Facebook Page for your school how can you customize your page to […]

Weekend Update – Dec4

Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself. Blog Post: Building Your Blog With a Killer E-Product […]

15 Blog Topics For Your School

I’ve written that in order to market your school you should create a presence on Facebook and Twitter. While I still strongly recommend those social media channels, I need to let you know that I’ve become a firm believer in the power of blogging. I would argue that a blog, as a part of your […]