I first met Tiffany Sergis, Director of Communications and Marketing at Holy Trinity Episcopal Academy (FL), this past spring at an AISAP Roundtable Event. I was immediately impressed with her enthusiasm, excitement, and knowledge of all things social media. I’ve watched HTEA launch and maintain a prescense on Facebook, Twitter, and Google+.
While I encourage you to check out their other social media channels today, for my next School Spotlight, I’d like to highlight Holy Trinity Episcopal Academy’s Pinterest Page.
1. How long have you had a Pinterest Account for Holy Trinity Episcopal Academy?
Since February 2012.
2. How many people help you manage your HTEA Pinterest page?
- Rachel Ramos, HTEA Webmaster, created most of the boards.
- Cathy Koos, Head of Lower School and myself offers suggestions and ideas.
- Susan Bearden, Director of Technology, offers suggestions and ideas as well as contributes to the iPad apps by grade boards.
- Michelle Bonar, Kindergarten Teacher contributes to the iPad apps by grade boards.
3. How much time does your group spend managing your Pinterest page?
A few hours a month.
4. What tools do you use to help you manage the Pinterest page?
None other than Pinterest itself.
5. What was your reasoning behind launching the Pinterest page?
Pinterest is another Social Media outlet enabling us to increase our relationship building/maintaining opportunities. It is a fun visual tool that not only allows us to connect with current and prospective families in new ways but also keeps us in the top of the social media game.
6. What are your goals in terms of the Pinterest page?
To broaden our base of social media interests. Pinterest has been very successful with women from 20-50 years old and this base of moms is who we want to appeal to.
7. Are there certain Pins or Boards that are more successful than others?
Uniform styles are very successful, technical oriented boards and art/student project boards are also very successful. Not much interest has been shown in the more generic boards like Tigers and Blue & Gold.
8. Being that Pinterest is still a relatively new social media channel; can you share the reaction/engagement level from your community?
Parents have expressed their excitement to us at back to school days and wanting us to share more and more boards with educational tools and ideas.
9. Can you explain the rationale behind your Pinterest board set-up?
The majority of the boards contain pins that link back to our website but we also include boards linking to outside sites to engage our community in a wider variety of ways other than simply self-promotion.
10. Have you noticed increased traffic to your website as a result of your Pinterest page?
Not a significant amount.
11. If you knew then what you know now — what advice can you share for schools just starting out with Pinterest?
Publicize your Pinterest page. We could improve in this area.
11. Can you share one ‘secret’ which has helped your Pinterest page to be successful?
Sharing ideas for boards and getting faculty involved in finding educational sites. We also get faculty involved by creating “Meet the Teacher” boards.
Thank you to Holy Trinity Episcopal Academy and a special thank you to Tiffany Sergis for taking the time to share her experiences and tips for using Pinterest at HTEA. I encourage you to check out their Pinterest Page and if you have any questions for Tiffany please post them in the comments section below.