Social Media, by Itself, Will Not Help Your Enrollment Efforts

Social Media, by Itself, Will Not Help Your Enrollment Efforts

We began using social media in our marketing efforts at Sewickley Academy during the 2008-2009 school year. We launched our Facebook page and Twitter account thinking that social media, by itself, would help our enrollment efforts. We were wrong! We quickly realized that using social media by itself could get us more likes, comments, shares, […]

How To Start Using Twitter For Your School

How To Start Using Twitter For Your School

How can 500 million people be wrong? According to Wikipedia, Twitter‘s membership growth is staggering as well as it’s usage – Twitter generates 340 million tweets a day and handles over 1.6 billion search queries a day. If your school doesn’t have a presence on Twitter, they should, and I’d like to offer a blueprint on how to start using […]

With Social Media Accounts – Less Can Be More

With Social Media Accounts - Less Can Be More

The beginning of the school year is my favorite time of the year. The energy of the students is almost palpable – they are excited, anxious, nervous, and ambitious. The longer I’ve been at schools I realize that the adults at school are feeling many of the same emotions. School marketers especially fall into the […]

It’s Time For Social Media Training For Students

It’s Time For Social Media Training For Students

This is a guest post by Chris Syme. She has over 25 years experience in the communications industry and is principal at CKSyme Media Group. Her agency specializes in social media marketing, virtual assistant services, and digital communication services for self-published authors and higher education. She is a former university media relations professional.  It’s back-to-school time […]

5 Reasons I Love Tailwind for Pinterest

5 Reasons I Love Tailwind for Pinterest

We started our Pinterest account a few years ago as an experiment because Pinterest was the first social media channel dominated by women. From our internal research at Sewickley Academy, we know that moms are typically responsible for making the school choice decision for their children. As a result, Pinterest was a place that we […]

4 Ways to Gain Followers for Your School on Instagram

4 Ways To Gain More Followers For Your School On Instagram

This post originally appeared on the npEngage blog from Blackbaud. The social media channel I’m most excited about using this school year is Instagram. Why? Because in just a little over five months we’ve already doubled our following! Even though we’ve had an Instagram account for over two years, we only became serious with our Instagram strategy […]

Top 10 Blog Posts of 2014

Top Blog Posts of 2014

The end of the year is traditionally a time to look back and reflect. One way to reflect is to evaluate what has worked and what hasn’t worked with regard to blog posts. I was recently checking my Google Analytics and thought I would share my Top 10 Blog Posts of 2014. 1. How to Start Using […]