Step 4: Fill In The Details – School Marketing Plan Challenge

  In final step of the School Marketing Plan Challenge you are going to fill in the details of each goal using the information that you completed in Step 1 and Step 2. Here is how to accomplish Step 4:   Phase 1 In Mindmeister begin by dragging Initiatives and Marketing Channels to be under […]

Step 4 School Marketing Plan Challenge

Step 2: Past Year Review – School Marketing Plan Challenge

  OK. Does your head hurt after completing the Marketing Channel Audit Worksheet for Step 1 of the School Marketing Plan Challenge? While my head admittedly does hurt a bit from brainstorming, listing our channels, and trying to determine metrics for measurement I found this exercise incredibly important in determining not only where we want […]

Step 2 School Marketing Plan Challenge

Should Schools Bother With Instagram?

Should Schools Bother With Instagram? The question begs for whether school marketing directors should bother putting time and effort into the newer social media platforms popping up each year. As we all know, a school marketing director’s time is precious, and dabbling in new social platforms is generally not on top of the to-do list. […]

should schools bother with instagram

People are Talking About You…Without You

Parents and students don’t just search for “Schools” or “Alternative Education” they search… and then they “re-search” to see what other people have to say about your school and faculty. Face it, choosing an educational institution is a big step for families and individuals, and what others have said can make or break your enrolment […]

People are Talking About You…Without You

Show, Don’t Tell Marketing Made Easier With iPhone Video

I inherited a strong communications program when I started working at Ravenscroft. One of the efforts I immediately fell in love with is called Classroom Connection. It’s a blog that offers readers a peek inside the classroom to showcase our talented faculty in their element. If you handle marketing at an independent school, you know […]

Show, Don’t Tell Marketing Made Easier With iPhone Video

My 3 Favorite Social Media Sites for Schools

I’m often asked what are my favorite social media sites for schools and my answer might surprise you. I hear this questions a lot when schools begin thinking about where they would like to maintain a social media presence or expand their existing social media presence. There are a number of factors that I consider […]

Favorite Social Media Sites for Schools