I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cold air fill my lungs. I remember the exact spot where I was standing when I heard that a plane flew into the first tower of the World Trade Center. I remember standing in the parking lot outside of the dormitory where we lived at boarding school. I remember looking at our apartment on the second-floor thinking of my wife. I remember Todd Weaver.
Months before September 11, Todd Weaver had just accepted his “dream job” working for a firm with an office in the World Trade Center. Todd was in one of the Towers that day. Todd died on September 11. Todd was my friend.
Todd and I attended the same boarding school, and we played next to each other on the offensive line for the football team. We were friends, and there are many things I distinctly remember about him, as well as about his mom and dad. Todd and I lost touch many years ago, but I still think of him every year on September 11.
I usually write about technology, branding, and inbound marketing. This post is about none of those things.
I also write a lot about social media which this post is about. This post is about real social media: connection and engagement.
Every year on September 11 I think about Todd and friends from my past that I haven’t talked to in a while. It could be weeks, months, or even years. This past week, leading up to the fifteenth anniversary of September 11, I reached out to old friends and remade those connections. We talked about nothing; we talked about everything. It was great!
I encourage you to begin to reach out and connect, reconnect, and engage. It’s really what social media is all about.