The Real Social Media On 9/11

The Real Social Media on 911I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my lungs. I remember the exact spot were I was standing when I heard that a plane flew into the first tower of the World Trade Center. I remember standing in the parking lot outside of the dormitory where we lived at boarding school. I remember looking at our apartment on the second floor thinking of my wife. I remember Todd Weaver.

Months before September 11, Todd Weaver had just accepted his “dream job” working for a firm with an office in the World Trade Center. Todd was in one of the Towers that day. Todd died on September 11. Todd was my friend.

Todd and I attended the same boarding school and we played next to each other on the offensive line for the football team. We were friends and there are many things I distinctly remember about him, as well as about his mom and dad. Todd and I lost touch many years ago but I still think of him every year on September 11.

I usually write about technology, branding, and inbound marketing. This post is about none of those things. I also write a lot about social media which this post is about. This post is about real social media: connection and engagement.

Every year on September 11 I think about Todd and friends from my past that I haven’t talked to in a while. It could be weeks, months, or even years.  This past week, leading up to the eleventh anniversary of September 11, I reached out to old friends and remade those connections. We talked about nothing; we talked about everything. It was great!

I encourage you to begin to reach out and connect, reconnect, and engage. It’s really what social media is all about.

SchneiderB University

Join SchneiderB University to learn how to use the power of the internet to attract new students and retain current students. Each FREE membership includes:
-My Social Media System for Schools eBook
-How To Videos
-Access to the School Marketing Forum
-My Weekend Update Newsletter

Complete the form below to join SchneiderB University!


  1. David J. Tuttle says

    Well said Brendan and thank you for sharing a personal tetimony! With the fast evolving tools given to use by technology and science tday to reach new heights, nothing can take away from the power of connecting face-to-face, person-toperson, with other human beings. Wise, wise words here Brendan and a worldly reminder that being connected to “people” is the best form of social media one can expereince!

  2. Brenda Devine says

    Brendan, thanks for sharing your personal story and for reminding us all
    about the importance of maintaining the human connection (personal and
    professional) in this digital world of ours.

  3. says

    Thanks for sharing, Brendan. It’s amazing that we are so disconnected while being so connected…thanks for the reminder that we should reconnect, and not just superficially.

  4. Margi Weaver Gilbert says

    Thank you so much for sharing Brendan. I am Todd Weaver’s sister and it is so comforting for me to see Todd’s friends remember him on this day…and every day. It means so much to me and to my parents. I attended so many of Todd’s football games and so while I don’t remember your name specifically, I’m sure I watched you play many times. Those are such fond memories for me. It was particularly special to read your post as my husband just got a job teaching at Western Reserve Academy and we are living on campus now with our daughter. It is really wonderful for us to be here where Todd attended school. I feel just a little bit closer to him here. Thank you for posting this and for your fond memories of my brother.

  5. says

    We’re all humans behind the social media veil. Thanks for reminding all of us of this, Brendan. I’m sorry for your loss of Todd and for so many others’ losses that day. I live in commuting distance to NYC and 9-11 touched many lives locally. But let’s not forget how the country came together. It was a beauty that came from an ugly event.