Introducing the VirCon2
The Economic Crash of 2008 not only had an effect on school enrollments. It also had an adverse impact on school budgets. As a result, schools are getting smarter and smarter about how they spend money on things like marketing, advertising, and even professional development.
Overall, the need for professional development has never been greater, but the dollars available have been shrinking, creating tension to find professional development opportunities that deliver incredible value. It's this tension that I'm hoping to ease with the launch of the SchneiderB VirCon1.
Traditional conferences are expensive.
Their costs include expensive registration fees, airfare, hotel costs, food, and drink - total costs can add up to thousands of dollars depending on how far you have to travel.
To make matters worse, how often have you heard that a successful conference is one where you can take one or two items back to your school to implement.
Spend thousands of dollars on one or two items - that just doesn't add up anymore.
For the SchneiderB VirCon1, I've recruited seven marketing experts to present virtually. You won't need to spend money on airfare, hotel costs, food, or drink.
Additionally, the learning will last all year because you, and your team, will have access to the presentation recordings.
Learn from experts who have been, or are, just where you are, and can help attract more prospective families and help retain the families you currently have enrolled.
Making Sense of Social Media Analytics: What matters, what doesn’t, and what to act on immediately
Hans Mundahl, Hans Mundahl & Associates
SEO Self Defense — Reviewing how to manage the school’s brand image in search results and the knowledge graph
Daren Worchester, Blackbaud K12
Developing a Personalized Inbound Marketing Strategy - Understanding strategy from the data you gather to the content you deliver
Scott Allenby, Proctor Academy
Marketing Plans: Your Roadmap to Success and Sanity
Stacy Jagodowski, Cheshire Academy
Social Media Strategy for Education Marketing
Simon Leeming, Social Media Stream
Best Practices for Digital Engagement and Inbound Marketing
Jon Moser, Finalsite
Managing Social Media at your School
William Stites, Montclair Kimberely Academy
Admission Office Funnel 101 - What to do after you get an inquiry
Brendan Schneider, SchneiderB Media
What Makes the VirCon2 Different?
Learning ALL Year
Unlike other conferences, you'll have access to the presentations for one year.
No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using after watching the presentations.
Watch as Many Times as You Want
You can watch and rewatch the presentations as many times as you want. You won't miss any teachable moments.
"Kudos to you for putting together such a great lineup of speakers. It was very helpful that each gave examples for getting started immediately. For me, the timing was perfect as I've spent the summer trying to get my head around inbound marketing. As I told a colleague this morning, I took away more from the 5+ hours I was online yesterday than I did from a 4 day, $3000 conference I went to this summer. "Risa Engel, Director of Communications, Stuart Country Day School of the Sacred Heart
"Overall I thought the day was well planned and had varied content and was helpful. The cost was also easy to stomach in comparison to the $400-$900 face-to-face events that are tough to justify."Andrea Carisse, Director of Strategic Communications & Marketing, Ridley College
With your purchase you'll receive:
Immediate access to the above eight video presentations
A savings of $100
With your purchase of all three VirCons you'll receive:
Immediate access to twenty-three video presentations
Frequently Asked Questions
Can I share the recordings with other members of my team?
Absolutely! If you purchase access to the VirCon1 please feel free to share the recordings with other members of your team.
How long is each presentation?
Each presentation is between 45 and 60 minutes.
Are the videos mobile-responsive?
Yes! The VirCon1 is delivered using a platform that is mobile-responsive you can watch the videos on your desktop, laptop, tablet, or phone.