Weekend Update – Apr13

Weekend Update - Apr13
Logan Brumm via Compfight

Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: 27 Time-Saving Tools and Tricks to Be a More Productive Marketer – Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify you for full-on zombie citizenship.

So what can you do to become more efficient in the time that you do have?  Find small victories against the clock. (And it doesn’t hurt to keep a sense of humor, either.)

To reclaim precious minutes and hours in your schedule, you’re going to need a few good strategies, a collection of tools, and a liberal policy on office coffee consumption. Here’s a start from my own arsenal of inbound marketer time-saving tactics…

Blog Post: How to Spring Clean Your Twitter Account – Do you feel that? Spring is in the air, people!

Soon you’ll be cleaning your desk, reviewing your calendar, organizing your inbox, and clearing any cobwebs that built up during the five months you spent shivering and clutching a Dunkin Donuts coffee (or maybe that’s just a Boston thing?). I’m personally going to spend some time spring cleaning the social media accounts I manage, starting with Twitter, so I thought I’d share a few tips to help you do the same.

I find that with Twitter, it’s all too easy to let the weeds grow. You follow that person, authorize this application, forget about the spambot that started following you last week (Quick Tip: @HotGuy4U is not actually a hot guy for you), and before you know it you start feeling overwhelmed by the junk you have to wade through to find anything good.

In no particular order, here are three things you can do to easily spring clean your Twitter account and start fresh…

Blog Post: Top 5 Social Media Analytics Tools in 2013 – Why do people need social analytic tools? The truth is that they are not needed. They do not affect the online reputation of anyone on social media. There are some people however who are able to use social media analytic tools to judge their online social media marketing campaigns. When you set up a social media campaign, one thing you need to be able to do is measure some form of results. If you have no measuring methods at all, then how can you be sure that anything you are doing is effective? Many people will use their websites analytic programs to check the effectiveness of their online campaign…

Blog Post: How to Create an Optimized LinkedIn Company Page that Attracts Leads – When it comes to creating a social media presence for their business, most people immediately think of Facebook and Twitter. These are, after all, the largest social media platforms in the world, with several hundred million—and in Facebook’s case a whole billion—registered users.

But, as several entrepreneurs have come to find, no social media strategy is complete without an active presence on the world’s largest professional network, LinkedIn. In fact, arecent survey by the Wall Street Journal suggests that close to half of small business owners believe LinkedIn has the most potential for attracting new leads and establishing relationships that can help grow their business. Even further, a HubSpot survey of over 5,000 small businesses reveals that content on LinkedIn brings in even more leads than both Facebook and Twitter!

Your Turn

I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.

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