Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data] - Many social media marketers schedule content for Facebook through third-party software tools from many different companies (including the HubSpot social media publisher). Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach — manually uploading all our content daily would be far too time-consuming.
But with Timeline rolled out to brand pages, that process is being threatened. Severely. After switching to the new brand page design the minute it became available, the HubSpot social media team instantly noticed how our likes, shares, and comments — in other words, our overall engagement — tanked.
Then something magical happened. We noticed that anything we posted manually was suddenly receiving the same attention it did pre-Timeline. So the HubSpot social media lead generation team – Rebecca Corliss, Kendal Peiguss, and myself – decided to run a two-week test to compare content published through third-party software tools versus content published manually on Facebook.
Blog Post: How to Increase Traffic and Revenue by Writing for Fewer Readers - Let’s say you’re a nutrition coach and you need a copywriter. You’re scaling up your blog’s editorial calendarand you need some help staying on top of all of the great content you want to create. You search online and find websites for two different writers. We’ll call them Angela and Betty. Angela’s portfolio of topics are health, technology, history, dating, finance, automobiles, skiing, and “other.” Betty’s portfolio of topics are vegetarian diets, low carb diets, eating for weight loss, healthy recipes, eating for healthy skin, and other food-related topics.
Which writer are you more likely to contact?
Blog Post: Is Pinterest’s Exponential Traffic Growth Slowing? - Pinterest has been heralded as one of the fastest-growing social networks to ever grace the web, bringing in more referral traffic than YouTube, Reddit, Google+ and LinkedIn.
But according to digital analytics company comScore, the popular site — which allows users to collect and share things they like on the Internet — has showed some signs of slowed traffic from unique visitors. Although the number of unique visitors is still up compared to recent months, Pinterest brought in unique visitors at a lower growth-rate during the February to March time period compared to January to February.
For example, Pinterest attracted 6.1 million new unique visitors between January and February, for a total of 17.8 million. But the site’s traffic only jumped by 900,000 unique visitors from February to March for a total of 18.7 million unique visitors.
Have fun checking these out and let me know what you think in the comments section below.