Weekend Update – Dec15

Hot Coffee CupsHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

By the way, there are some great conversations going on over at The SchneiderB Bloc Facebook group and the newly launched SchneiderB Tribe Google+ Community. I hope you’ll considering joining the conversation.

Some recent questions asked by members:

Curious: What, if anything, do you do with customer review sites such as GreatSchools.org and Education.com? We’ve all got unhappy parents — hopefully not too many — but they can certainly raise a fuss online. How much of a priority do you place on monitoring those review sites, or recruiting happy parents to contribute positive reviews?

Can anyone recommend a good solution to upload an avalanche of photos into some sort of system where parents can view and download. For example – instead of the 20 photos on my website slideshow, I would like to be able to load 150 that parents can do whatever they like with them. I’ve seen different vendors integrated into some sites. What works?

I’d like some input. The University of Michigan social media manager resigned amid allegations of fraud (faking a degree). It brings up the question, which is a more important qualification? Degree or experience?

Blog Post: Use the Google Keyword Tool for Content Ideas – Last night at dinner, I sat between Andy Crestodina and Jeannie Walters and we talked about content. Yes, we are a bunch of geeks who find this interesting dinner talk. You see, like anyone else, we all have trouble coming up with ideas. And, she was lamenting how she doesn’t come up in search results around certain terms. Andy whipped out his phone, brought up the Google Keyword Tool, and asked Jeannie what she thought the keywords were that she should appear for in search results.

She said customer experience. Andy typed in that phrase and then showed her the results…

Blog PostA Straightforward Guide To Using Pinterest In Education [Infographic] – Do you love to pin? Are you addicted to Pinterest? It’s okay if you are. You’re not alone. In fact, there are plenty of professors out there pinning right along with you. They’re using it to share quotes, lectures, notes, research material, get student or peer critiques, and more.

What follows below is one of the most useful infographics I’ve seen on Pinterest’s role in education. And I’ve seen a lot. One of my favorite parts is toward the bottom where it lists out how exactly different universities are using Pinterest in the classroom (in the appropriately named ‘In The Classroom’ section).

Want a text version of the ‘Using Pinterest In Education’ guide? Check out ‘The Teacher’s Quick Guide To Pinterest’

How do you use Pinterest in education?

Do you?  Will you start using it thanks to this great visual?

Blog PostA 3-Step Process for Painless Keyword Research – Keyword research is one of the most important types of research you’ll do throughout your content marketing career. It’s also one of the most difficult.

In this series, we’ve already discussed the fact that research isn’t sexy, glamorous, or fun. We’ve also talked about how you need to do research consistently — just like you need to work out in a consistent manner in order to see the real physical fitness results you want.

But there’s something particularly arduous about conducting keyword research. Many of the tools available are confusing and counter-intuitive. We don’t know what we’re supposed to be looking for, and we often don’t have a system in place for how to do keyword research effectively.

But, in putting this series together, I took a very close look at the process of keyword research, and I realized that there’s a better way to find the keywords I needed for my work … without tears, gnashing of teeth, or the desire for hard alcohol.

I always seem to get lost in the data of keyword research. I feel like all of the information I find is incredibly important, and I can’t figure out what to focus on and what to ignore.

Sometimes I make a half-hearted effort to research the keywords I should use in my content, then get aggravated and toss my lists aside in favor of doing less frustrating work…

Blog Post8 Books for Nonprofits To Read and Book Giveaway – Every year around this time,  I write a post about some books that should be valuable to those who work in the nonprofit and social good sector.   Since my colleague , Marion Conway, prepares such a fantastic and focused list of nonprofit book recommendations and there are so many social media book lists,  my list is eclectic.    I’m also going to give away a copy of one of these books.  If you are interested in any of these titles, please leave a comment about why you want to read the book.  I’ll pick a winner by Dec. 18th…

Have fun checking these out and let me know what you think in the comments section below.

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