Weekend Update – Dec22

three-coffee-cupsHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: THE MOST IMPORTANT MARKETING TOOL YOU PROBABLY AREN’T USING – Before social media taught us we had to sound human, we could talk to everyone in the same generic business-speak to everyone. Now, people have come to expect businesses to speak to them in a more personal way and to be more relevant.  Personas allow you to do that.

Personas will determine the content, tone and language that you use when communicating. To better understand how important this is, imagine yourself at a family holiday party.  You would not discuss the same topics or use the same kind of language with your grandmother who loves to garden, your college-age nephew who is fascinated with politics, or your sister, who’s an executive at a software company.

Personas have traditionally been used to develop website designs, but they are an excellent communication device for all marketing purposes.  Content marketing, which is what we are all doing, depends on knowing who you are speaking to and developing personas helps you craft the message that allows you to relate more personally. Whether it is through email, social media or in-person, when your words speak to a specific human being, you will better be able to connect.  People want to feel “she is talking to me.”

Blog Post7 Common SEO Myths to Throw Out the Window Immediately – To say “SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content.

But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply a wasted effort. This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013, will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Ready to throw some of your false SEO beliefs out the window? Let’s get started…

Blog Post4 Ideas for Your Business’ Twitter Header Image – Twitter has made a lot of changes in 2012 and the latest change is to add a new option for adding a big image at the top of the profile – the Twitter header image.

The change comes as no surprise really, as social media becomes more and more visual. Like Facebook Pages with large cover images, Twitter wants you to use this header image to convey something about your business.

I’ll give you some ideas of what you can use for your Twitter header image as well as tips to make sure you get it done right…

Tool: Dashboard Junkie – Free Google Analytics dashboards for you to use.

Have fun checking these out and let me know what you think in the comments section below.

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