Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: How to Optimize Your Landing Pages for Long-Term Lead Generation – One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb’12 Paris conference earlier this month:
“We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”
That’s a pretty good spot to be in, eh? …
Blog Post: 40 Cool Things to Do With Your Posts *After* You Hit Publish – Blogging isn’t a case of “If you post it, they will come.” Your role as a blogger doesn’t end as soon as you hit Publish. In fact, that’s only the beginning.
If you’re anything like me, most posts take you between one and our hours to write, maybe even more. For all that time and energy, you’ll want each post to do a lot of work for you after it’s gone live.
You want that post to:
- demonstrate your writing and blogging skills to potential clients
- attract new readers to your site, and encourage them to stay
- solve issues faced by your regular readers
- be linked and shared on social media
- attract commenters to keep the discussion going
- bring your blog to the attention of advertisers, companies and other opportunities
- make you some money!
To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish.
Here, I’ve tried to make it easy for you—I’ve come up with 40 different things you can do to help give your blog post the best chance of success after it’s gone live…
Blog Post: The Best of Copyblogger in 2012 – For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.
One of them is that every year, just around the time when you wondered if your relatives wereever going home, we slip in a “Best of Copyblogger” post right before New Year’s.
It’s a chance for you to catch up on something you might have missed.
And it lets us revisit content we are particularly proud of.
These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.
Here they are, divided by category and presented in no particular order…