Weekend Update – Dec31

Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.

Blog Post: Google+ Status Updates Now Appearing in Organic Search Results -

Since the debut of Google+ business pages just over a month ago, the following discourse has repeated itself in the inbound marketing world:

Question: ”Why should my business have a Google+ account in addition to all the other social networks we’re currently present on?”

Answer: ”Well, it’s Google, so you can bet they’ll be integrating these brand pages into organic search results.”

Now you can literally stop betting on it! Finally, Google is amalgamating Google+ updates into its search engine results in two ways…

Blog Post: Six Skills Every PR Pro Needs - If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships with were suddenly unemployed. Companies began to rush to figure out how to make money with the newest and shiniest penny. Paid and earned media had a new sibling: Owned media. And marketing, public relations, and advertising began the “who owns this” fight. But we’re entering a new year – a year where all of these things are meeting their mid-level experience.

So it’s time to think about the key skills you need to have going into 2012 and beyond…

Blog Post: Another 8 Quick and Easy Ways to Generate Content Ideas - This is the third installment of the generating content ideas series. If you haven’t had a chance to check out the previous two, you can check out Part 1 here: 8 Quick and Easy Ways to Generate Content Ideas. And Part 2 here: 8 More Quick and Easy Ways to Generate Content Ideas.

If those aren’t enough for you, here is another 8  …

Tool: gplus.to – easily make short URLs for Google+. Mines http://gplus.to/schneiderb

Have fun checking these out and let me know what you think in the comments section below.