Weekend Update – Feb02

cup-of-coffee-sconesHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: How to Set Up an Easy to Use Online Monitoring System – Part One

Setting up an online monitoring system for social media is one of the most important strategies in building a successful social media presence, whether for customer service, crisis prevention, reputation management, or just finding out what your competitors are up to .  Who should you monitor?

Blog Post: How to Set Up an Easy to Use Online Monitoring System – Part Two

Part of being social (as opposed to doing social) is monitoring what others are saying about you and knowing when to respond.  In part one, I outlined the basics of setting up Twitter lists and Google Alerts to build the foundation of a simple online monitoring system. Whether you’re monitoring for customer service, online brand mentions, competition, or something as focused as monitoring members of a sports team, the process need not be elaborate or expensive.

Blog Post: The Blog Editor’s Ultimate Guide to Managing Multiple Contributors

Want a more well-rounded and sufficiently fed business blog? The answer is simple — don’t do it all yourself! Okay, okay … easier said than done, right? But in all seriousness, a blog with multiple contributors results in a better blog overall.

Think about it. Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot’s marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Not only does having multiple blog contributors help you generate more blog content, but it also allows you to showcase the thought leadership and perspectives of your company’s various experts. Because everyone has a specialty, right?

Blog Post: Social Spotlight: Secrets to your school’s video success

here was a time—not too long ago—when creating video for your school meant hiring a full-service firm for a high-end piece, complete with a hefty price tag.

Realistically, schools still occasionally need to take this route from time to time, but more often than not, video as part of school marketing is more accessible than ever before.

With accessible tools at hand, we’re seeing schools produce great stuff simply with an iPhone (take thishow-to from our friends at Wistia).

Easier access to great video now leads to a new problem — how do schools efficiently edit and publish what’s becoming an ever-increasing backlog of material?

Ethney McMahon, from Reel Schools, and Proctor Academy, have been figuring out how to put a reproducible plan into action. Ethney has been serving as a “production editor-at-large” for Proctor, working to build their video library and keep their community connected to what’s happening on campus.

I had the good fortune of going back and forth with her via e-mail to pick her brain on ways to approach a video strategy, and their approach is certainly worth sharing:

Your Turn

I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.

Please note: I reserve the right to delete comments that are offensive or off-topic.