Weekend Update – Jan05

Cup of CoffeeHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: SEO Your Facebook Page: 5 Tips For Education Institutes – For any educational institute, reputation is one of the most valuable assets. In the age of social media, your Facebook page plays a huge role in how you are perceived by students and the media.

In addition to that a well-designed and active Facebook page can become an excellent publicity and engagement tool. After all, it’s the one platform where a majority of your existing, ex, and prospective students are likely to hang out.

Having an impressive presence can therefore help you network with the alumni, attract new students, engage with and support existing ones.

However, in order to create the right impact, your Facebook page needs to be visible. This is where SEO for your page comes in!

Why Is Facebook Page SEO Important?

Search engine optimization of your Facebook page essentially makes your Institute’s page available to Facebook’s entire user base as well as that of general search engines, thus helping you attract users you otherwise may not have had access to.

So, how do you optimize your Facebook page? Here are the top 5 techniques that can help you get maximum visibility…

Blog Post3 Popular Video Creation Tools Being Used By Teachers – Before you assign your next project, encourage your students to think outside of the box and get creative! Move away from the dioramas and poster board projects. Allow your students to mix, mash, and video their way to a deeper understanding of the topic by using one of the video creation tools below.

All subject areas can be used with any of these sites from English/Language Arts to Math and Music. Give it a try and see where the students lead you…

Blog Post4 Benefits of Being Proactive When You See a Crisis Coming – Last year, Altimeter released a report on the social media readiness of businesses. One thing was clear from the report: the number of negative online events are on the rise. This year, the trend is still true: social media crises are again on the rise. Everything from a regional ice cream company in Montana to Oreo to Ragu  to Bic Pens ( to Burger King to several Olympic issues and so many more you need a roster to keep up. But there could have been more.

Earlier this year, I got a phone call from a large university that wanted to use my services as a crisis monitor. I was surprised because they had not crossed my radar, and I keep a pretty close watch on the higher education sector. Turns out their issue had not surfaced yet. They were going to make an announcement within the week they knew would cause a social media firestorm, and they wanted to get ahead of the issue. (Side note: I don’t get enough of these calls. Most wait until after the stuff hits the fan.) They saw a crisis coming and decided to be proactive…

Blog Post: The Top 12 YouTube Education Channels – There’s a whole host of educational videos out there. From Sal Khan’s famous set of instructional video lessons to the one-off videos by individuals … there’s a lot to sort through. So where do you start? If you’re like me, you go straight over to the king of all video sites, YouTube. They have a dedicated education section (YouTube EDU) where they have a curated list of resources.

From the YouTube education channels to the videos to users … there’s a lot there. I figured it’d be easier to get you started (and less scared of the overwhelming wall of video) by showcasing the top channels and other parts of YouTube you may not find by just surfing the web / YouTube.

To begin, here’s the top YouTube Education Channels, sorted by category…

Have fun checking these out and let me know what you think in the comments section below.

SchneiderB University

Join SchneiderB University to learn how to use the power of the internet to attract new students and retain current students. Each FREE membership includes:
-My Social Media System for Schools eBook
-How To Videos
-Access to the School Marketing Forum
-My Weekend Update Newsletter

Complete the form below to join SchneiderB University!