Weekend Update – Jan12

Hot Cup of CoffeeHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: 6 Google+ Hangouts All About Education Technology – Google has jumped feet-first into the world of education and we’re all going to benefit. They’re currently wrapping up a lengthy series of Google+ Hangouts that featured notable educators and thought leaders discussing the current trends and tips we should all know about.

From professional development to using YouTube in the classroom, there’s a hangout for everyone. Since I love education technology (and hope you do too), I figured it would be helpful to raise awareness of some recent Google+ Hangouts all about.

Want more videos? Click here to view the full listing of past recordings by Google…

Blog PostHow To Use Negative Feedback on Facebook To Improve Your Content Strategy – Facebook recently made a change to the EdgeRank Algorithmthat increased the importance of Negative Feedback.

Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. Hiding content is like deleting an email without reading it or hitting the spam button.. Hiding-all is the equivalent of unsubscribing, and unliking closes the relationship entirely.  In Facebook’s reconfigured algorithm, content that has negative feedback from some users can cause it to be minimized or pulled from all news feeds…

Blog Post30 Careless Mistakes That Will Totally Muck Up Your Marketing – We’ve all had those moments. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, “I immediately regret this decision” … or a more classic example, the Homer Simpson “D’OH!”

But how much worse is it when that “D’OH!” moment comes right after you hit “send” on that really, really important marketing email, only to realize there’s a big, glaring typo in the subject line? And there’s nothing you can do about it. That email is already getting delivered, whether you like it or not. To all 5,000 people…

Blog Post: Videos and Secrets Draw More Referrals – We are in a funny spot at my company, BlogMutt. We are a business blogging service for people that know how important it is to blog (all the smart ones), but who don’t have the time to write their own posts (nearly all).

I think there is no dishonor in hiring a blog writing service, just as there is no dishonor in hiring an accountant to do taxes, but on the other hand, I can see why people think a blog should be something they created themselves. For those people, we are happy to serve as ghost writers.

Because of that, however, our customers don’t necessarily want to say out loud on the Internet that they have hired a blog writing service, which can make generating referrals a bit of a challenge.

Any business that provides a product or service that people don’t necessarily feel like talking about suffers from this same challenge.

We’ve develop two powerful ways to overcome this particular challenge and develop a steady stream of referrals…

Your Turn

I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.

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