Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: 6 Things to Know About Using QR Codes in Content Marketing - In 2010, we started to talk about QR codes … a little.
This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting statistics on consumer adoption of QR codes in this fascinating presentation by Austin & Williams.
A recent report published by ScanLife, estimates that 30-40% of all smart phone users have, at one time, downloaded a bar code scanning application. The report also revealed…
Blog Post: How to Find Your Most Valuable Pages (and What to Do With Them)- No matter what type of website you run, you’ll find that most of your traffic hits very few of your pages. And if you don’t optimize those pages for conversions and sales, you’ll absolutely regret it. Now I’ll show you how to find the most valuable pages, and what to do with them.
Blog Post: Google+ is the golden ticket to the chocolate factory of social media - Social media is no longer just about Twitter and Facebook. Granted, at the time of their release, both of these entities rewrote the rules when it came to sharing our lives online. Facebook made it easy to become a voyeur of the lives of soon-to-be moms who you dated at university; Twitter gave you 140 characters into which you could cram your controversial opinion; and location-based services likeFourSquare and Gowalla rewarded you for your loyalty. At the height of Facebook’s dominance in the week of 13 March 2010, more people visited Facebook than Google. It seemed strange that, with all the amazing yet disparate products under its wing, Google was floundering in the social media pyre.
The meteoric launch of Google+ (20-million users in less than 3 weeks) can be seen as the proverbial phoenix rising from the ashes of such failures as Buzz and Wave – the word ‘Circles’ immediately comes to mind here. Users are invited to collaborate with whomever they want to include and those who are excluded are oblivious to it, that’s quite a nifty way to manage the message socially. This form of ‘targeted sharing’ is in keeping with their core money-spinner, Adwords, too. More on that later though.
Tools: FAQME – Make a smart help page for your website.
Have fun checking these out and let me know what you think in the comments section below.