Weekend Update – June01

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Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: Building Successful Low Budget PPC: Crafting Engaging Ads - In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along to pick up tips on how to build your first PPC account like a PPC superstar…

Blog Post: How To Make Sense of Your Social Media Metrics – I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “Measuring the Networked Nonprofit.”    Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book.   Each month, we go deep into a practice step – both on the individual practitioner level as well as the organizational practice level.    As the facilitator and SME,  I provide some content, but participants do a lot of sharing and presenting as well.  This helps spread good practices…

Blog Post: Disavowed: Secrets of Google’s Most Mysterious Tool – To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM – you’re back in good graces. Traffic city!

Or nothing happens at all.

Few Google products have produced more fear, rumors and speculation. No one outside Google knows exactly how it works, and fewer understand how to succeed with it. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties…

Your Turn

I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.

Please note: I reserve the right to delete comments that are offensive or off-topic.