Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: 6 Free Facebook Apps for Building Custom Tabs - If you’ve been wanting to add some custom tabs to your Facebook Page, but didn’t know where to start, I’m here to help! Facebook tabs are a great way to add more dimension to your Page. You can have a map to your physical location, show your latest blog articles, coupons or even an option to buy your products.
To make sure we’re on the same page, take a look at the image below so you understand the difference between apps and tabs…
Blog Post: How a Non-Writer Cranks Out Content - Content marketing. Blogging. eBooks. We know these are all great marketing tactics, but they have one thing in common: They require me to write. Because writing doesn’t come naturally to me, I find every excuse in the book not to do it. Recently, I came across a video by Yuvi Zalkow about writing for busy people and some of his ideas have transformed the way I write – so much so that now I’m writing every day.
Yuvi advises people to stop shooting for perfection at the outset of your project. Aim lower.
Much lower. His advice has worked for me and now I’m a human writing machine! Following are six changes to my writing process that have made all the difference…
Blog Post: 10 Examples of Facebook Ads That Actually Work (And Why)- Facebook ads. Facebook ads are what bring us here today.
While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing, right?), Ford and Coke recently gave their seal of approval in a Wall Street Journal article about Facebook ads, with both saying they were finding value in Facebook ads, and with Ford planning to expand its use of Facebook’s advertising platform.
Since HubSpot has personally experienced success with Facebook ads and we’re now seeing two Fortune 500 companies publicly back the channel, we thought it was a great opportunity to take a look at some examples of Facebook ads and why they’re effective. Obviously, we don’t have access to the targeting, back end parameters, or metrics of these particular ads, but if our gauge of ‘effectiveness’ is based on online advertising best practices, we can get a good sense for which Facebook ads are destined to be winners…
Tool: PinAlerts - Setup free PinAlerts in seconds, and receive email notifications whenever someone pins something from your website.
Have fun checking these out and let me know what you think in the comments section below.