Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: Eleven Ways Facebook Page Timelines Change Your Content Strategy – The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things:
- Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. For example, custom tabs to encourage users to join and or share a fundraising campaign. Custom welcome tabs were also used as a way to convert Facebook fans.
- The News Feed – The the content strategy for the newsfeed focused on engaging Facebook fans in the hopes that greater awareness would be spread through virality. For example, you’d post a photo and a fan would like it, which automatically posts an update on their newsfeed for their friends to see.
The Newsfeed hasn’t changed, and so to some degree your content strategy is still about what’s happening “now”. But Facebook Pages now make it about the past present and future as well!
Here are a 11 things to consider in your new Facebook content strategy:
Blog Post: 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] – Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.
And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.
The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. We’ve re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why).
Special thanks to our friends on the BlueGlass infographic team for making this thing look so good!
Blog Post: Never Fall In Love With the Medium – There’s something sexy about the old way of doing things. In an age where we jot notes on our laptops and phones, we still buy journals. As digital cameras improve, we still get excited about low-tech methods of creating. Just posting this picture of a cassette tape might get someone to feel a bit sentimental about the old days of making tapes (did you ever splice any? So fun!).
Switch this mindset to how you perceive your use of social media. “I’ll never go over to Google+. I’m too into Facebook.” I’m so thrilled with that perspective. “I’ll never send email. This paper and these stamps suit me just fine.” “Cell phone? Pshaw! I’ve got this perfectly serviceable beeper.”
Tool: Chains.cc – helps you improve your habits. One day at a time.
Have fun checking these out and let me know what you think in the comments section below.