Weekend Update – Mar16

coffee-clay-cupHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: The Ultimate Guide to Measuring Your Pinterest Marketing Success – Yesterday, Pinterest launched free analytics for all users with a verified account. Finally, marketers have the ability to truly measure the success of their Pinterest marketing efforts!

For those of you still plucking the petals off your social media flower saying, “Pinterest is worth my time, Pinterest is not worth my time, Pinterest is worth my time, Pinterest is not … ” stop and take a look at this stat from comScorePinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.

But how do you know it was a good idea to take the Pinterest plunge? By measuring your Pinterest marketing using analytics, of course! In this post, we’ll delve into everything you need to know to measure the success of your Pinterest marketing — now that some new, critical tools have rolled out to help you do it. Let’s get started…

Blog Post: A Real Simple Solution to the Death of Google Reader – The white plume of smoke that rose above The Vatican on March 13, 2013 signaled the dawning of a new Pope in Rome.

Meanwhile, halfway across the world, a plume of black smoke rose over Mountain View, CA as last rites were read to a content distribution legend.

Google Reader is dead, put down by the hands of its maker.

The beloved RSS reader will be laid to rest officially on July 1, making the next 3+ months a requiem … for a stream.

There is undeniable frustration, even sadness, at the impending loss of Google Reader. People depended on it. People loved it.

And that’s why its removal from the online content landscape provides such a great opportunity for you, the content creator…

Blog Post: 3 Basics of Facebook Analytics – You’ve spent a significant amount of time setting up your business’s Facebook presence and are feeling pretty good about it. You’re finding content to share on a regular basis, and steadily growing your “like” base beyond just friends and family.

But this isn’t the time to start slacking off. In fact, it’s now – when you’re gaining some momentum – that you need to take your Facebook efforts to the next level.

Now that you’ve got a few months’ worth of activity, you should begin to look at what kind of content is resonating with your audience and what’s not, so you can become more targeted and efficient with your efforts. This knowledge also is important if you’re thinking about doing some paid Facebook advertising.

SchneiderB Tribe Google+ Community – Latest Question: Is anybody here using Google Analytics Advanced Segments to track social media traffic/conversions? I was wondering if it was worth my time before I started digging in. Thanks.

Tool: Nozbe – This is my task manager of choice and it allows me to utilize the Getting Things Done system.

Your Turn

I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.

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