Weekend Update – May04

Diego Sevilla Ruiz via Compfight

Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: Best Productivity Tools for People On The Go – How did people ever get anything done before smart phones? From note-taking to file storage, there are innumerable applications dedicated to making your life easy and productive, especially if you’re constantly floating from city-to-city, job-to-job. If you’re constantly on the go, I’d consider checking out some of these awesome apps to stay afloat in today’s ultra-busy world…

Blog Post: How to Build a Relationship Marketing Program in 4 Weeks – Executing a fully integrated relationship marketing program can be pretty complex. Even if you’re targeting just one buyer persona, when you add up the various touch points by channel (direct and indirect) and look at it across the entire buyer journey, it get’s pretty hairy and can trip up even the most experienced marketer when deploying.

If you’re interested in starting your first relationship marketing program or if you’re looking to revamp your current one, here’s some advice: start simple!

Over the next few weeks, I will lay out a step-by-step guide to building a multichannel relationship marketing program — encompassing email, social, and display — that will take no more than four weeks to plan and execute. For those of you who have your target buyer data ready, this program can be implemented and deployed in two weeks…

Blog Post: 8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper) -Ever seen a “white paper” on the web… and figured those are only for the big guys?

Think again. A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Producing one can help your small business generate leads, build buzz, and level the playing field with much larger companies.

I know, I’ve done it. And I’ve helped dozens of other companies do it.

If you’d like to put this high-powered marketing device to work, here are eight tips on writing effective white papers…

Blog Post: How To Put Together a Website Social Media Directory – If your athletic department or school is growing to the place where you have more than a dozen or so social media accounts under your umbrella, it might be time to put together a website social media directory to help fans navigate your social media stable. There are some pros and cons to social media directories, but if done well, they will help you on a number of fronts…

Your Turn

I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.

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