Weekend Update – May19

double-espressoHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.

Blog Post: Quick Guide: How to Speak ‘Twitter’ – Okay, let’s start at the very beginning for those shrewd late adopters who don’t use certain technology until it’s absolutely ridiculous not to. With twitter, we may have reached that point–that critical mass where you should at least get on board to fully understand what it is you’re rejecting.

Twitter is a social media platform that allows you to connect with others. It has formal academic potential that we explored recently that make a difficult tool to ignore for any progressive-minded educator.

Like text messaging, you are limited to 140 characters in your messages. Unlike text messaging, your messages aren’t sent to a single person, but anyone that follows you–and viewable by the world

Blog PostSeven Ways to Present a 360 Degree View of Your Brand – Today’s multi-platform, device-indifferent, connected world requires 360 degree branding.

By increasing the value of the products, companies, and people they represent, brands are an essential element of PR.

Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off.

Social media and content marketing offer a wide range of media formats beyond text including photographs, videos, audio, presentations, and real life events. As a result, a well-rounded view of your brand often extends beyond an organization or individual’s brand guidelines.

To present a 360 degree view of your brand, use one (or a combination) of these seven elements…

Blog PostTake 30 Seconds to Protect Your Social Media Reputation – One of the best things about social media is that it allows us to connect with so many people, very quickly. We can share something on Facebook, Twitter or Google + and have it seen by lots of eyeballs.

But that also means that if we post something not-so-great, everyone is there to see it. And they can share it with all of their followers.

Yes, we can delete a Facebook post or a tweet, but that doesn’t mean that people who have seen it aren’t already talking about it, taken screenshots of it as evidence (remember the Kenneth Cole Cairo debacle?) or shared it with friends.

I’ve learned from managing my own social media accounts, as well as my clients’ accounts, that there should be a quick 30 second check before every post or tweet is finalized.

Tool: Hellotxt – With Hellotxt you can post your status once and have it appear automatically on all of your web services, allowing you to keep all of your friends up to date with ease. It also lets you read your friends’ updates from larger web services like Facebook and Twitter on one screen. You can update your status on the website, or by using email from your mobile phone. You can also embed photos and video right into your status updates.

Have fun checking these out and let me know what you think in the comments section below.

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