Weekend Update – Nov03

coffee-sconeHappy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.

Question of the week on the SchneiderB.com Forum: What marketing topic are you struggling with right now?

I hope you’ll participate in the forum and answer the question of the week. Forum registration is free!

Blog Post: Retain Students with Social Media and… Viral Emails? – Are you looking for ways to start recruiting students for your school through social media? Attracting applicants to your college through emails and social media is bound to become an important part of your strategy if you expect to grow your enrollment in the coming years. Students are taking a more active part in the decision-making process when it comes to comparing and applying to multiple universities. As they undertake this journey, they are attentive to the schools that connect with them using the latest methods. Recruiting students for your school through social media demonstrates that you “speak their language” and offer a progressive learning environment.

Why is it so important that universities adopt innovative approaches to recruitment? It has been estimated that almost half of American college students will find themselves working in a field or at an occupation that did not exist when those same students were high school freshmen. The rapid advance of technology has created a situation where new skills will be necessary for virtually everyone who hopes to succeed in the global economy. Attracting applicants to your college through emails and social media shows that you have a fast-paced learning environment that can truly help students become prepared for the challenges of the future…

Blog Post3 Ways to Increase Your Pinterest Presence – Just when you thought you’d mastered Facebook for your business, another social media site, Pinterest, comes along vying for your time and attention. You may have been waiting it out, letting others test the waters first, but now you’ve heard other businesses are gaining traffic from it and realize,“There might be some value in Pinterest after all.” Ah, and right you are! Pinterest has become one of the fastest growing social networks and the “Pin This” button has even surpassed Facebook’s “Like” button for use on websites.

So you create a Pinterest account, but similarly to Facebook and Twitter, how do you gain followers and exposure? Here are 3 easy ways to establish your Pinterest presence and drive some of the millions of Pinterest users back to your website…

Blog PostCyberbullying: 7 Steps for Schools and Additional Resources – Last week I blogged about online reputation management and dealing with damaging online rumors. Both topics are very relevant and a risk that each one of us, from personal brands to major corporations, face today. It’s a serious issue that you need to be prepared for in advance. (For more tips, strategies and insights on how to do so, click here.)Another related topic to online reputation management and damaging online rumors is cyberbullying and online defamation. It’s a big deal that, besides from potentially ruining brands, leads to a lot of suicides each year – especially of pre-teens and young adults.In fact, “a study in Britain found that at least half of suicides among young people are related to bullying”, states BullyingStatistics.org, and “Suicide is the third leading cause of death among young people, resulting in about 4,400 deaths per year, according to the CDC. For every suicide among young people, there are at least 100 suicide attempts. Over 14 percent of high school students have considered suicide, and almost 7 percent have attempted it.”We’ve all heard of the tragic case of Amanda Todd, a 15 year old girl who, after years of online torment finally took her life last week, only 1 month after her cry-for-help video was published to YouTube.

Cyberbullying is a real issue that parents, schools and society in general need to be more aware of…

Blog Post: Step by Step Guide: How to Give Away a Free eBook – I’ve talked a lot about how a free offer on your website is essential to online marketing success. The right offer, like a free ebook, webinar or other valuable content can kickstart your online marketing.

It generates leads, helps you build an email list, warms people up to your product/service and shows off how smart you are.

But many people aren’t sure about the specifics of how this free offer will work. I’m often asked, “How do I add a free offer to my website?

Have fun checking these out and let me know what you think in the comments section below.

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