As I write this post I’m sitting in the Pittsburgh International Airport heading to Phoenix for the Annual SSATB conference to deliver a presentation entitled Inbound Marketing for Schools using Blogs, Facebook and Twitter. While I wait for my plane I have time to rehearse my presentation in my head and I’m struck by the realization – why aren’t more schools using inbound marketing?
The Time Is Now
My school implemented the basic principles of inbound marketing beginning with the 2008-2009 school year and we really got serious about inbound marketing last year during the 2009-2010 school year. We’ve seen increases in our inquiries, applications, and visits – inbound marketing is working for us! I’ve also presented numerous times in person, and on webinars, talking about inbound marketing and our success, but I still haven’t seen schools moving away from outbound, or traditional, marketing. Why is that? Do schools have a fear of inbound marketing? Is there a basic lack of understanding? A lack of expertise?
I’ve tried to figure out the answer to my initial question and have been unsuccessful. I need your help! Why aren’t more schools using inbound marketing? Please let me know your thoughts by posting them in the comments section below. Thanks!