In preparation for the SchneiderB VirCon5, I’m highlighting the ten school marketing experts who will be presenting on November 4, 2017. Learn More about the VirCon5.
This is 10 Questions with Jim Healey. Jim is the Owner, Photographer and Brand Architect at Peapod Designs in New Canaan, Connecticut.
1. What is your session title for the VirCon5?
A Branding Roadmap. 5 steps to your school’s unique and impactful brand.
2. What will the attendees learn/know after watching your session?
I hear from people who attend my presentations that they take away at least 5 or more “nuggets” of information that can be immediately apply to their marketing situation and/or school.
3. What is your favorite social media channel and why?
With four children…I have no comment.
4. What is one marketing goal that you hope to accomplish during the 17-18 school year?
To educate more schools on the importance of school branding.
5. What is your favorite marketing piece of advice for schools?
A few things.
Grandparents don’t know how to market your school…trust me. However, if you have a healthy grandparent population, invite them on campus and educate them on why their grandkids love your school. Grandparents love bragging about where their grandkids attend school. If they know the “why”, they can be a more powerful cheerleader.
Brand your entire school. Not just graphically, but built into the ethos of your school. By doing so, your narrative becomes incredibly powerful.
Conduct a small focus group with parents who send their children to not only your school, but to your competitors. (families that have multiple children who send each of their children to a variety of schools). These parents can articulate the “why” better than anyone in your community.
6. What is your favorite marketing book?
All books written by Sir Ken Robinson. His books are inspirational and brings out the creative in all of us. If you have a chance to see Ken in person…do so.
7. What is something that people might be surprised to know about you?
Love antique cars. They are a work of art. Enjoy driving my refurbished ’65 VW Bug on family trips. With a license plate “GROOVY”…it takes you back to a different era.
8. Kindle or Actual Book?
9. iPhone or Android?
iPhone. As a designer and graduate of Rhode Island School of Design, I have always used Apple products. I can remember when Apple products were put in the far corner of a computer store (CompUSA) where no employees knew about Apple products. You would need to wait patiently (sometimes for an hour) for a customer to show up to buy an Apple product. You would ask “fellow” Apple users your questions with hopes that both of you could figure it out.
10. What is one App that you can’t live without?
Waze. It is a navigational app. I travel a lot and Waze knows where every police officer is located.