No matter what area of the country you are in, social media plays a massive role in marketing your school. Growing a social media following can be a long-term process that is often time consuming, especially without the right social media marketing strategy.
Today, we’ll be diving into how schools can improve their social media following with 11 social media hacks. These simple social media hacks will help you grow your school’s social media presence.
Consistency is key when it comes to social media marketing. Consistency helps your followers recognize your school, increasing your engagement and reach. In order to gain traction with your target families, you need to be recognizable.
Use a hashtag generator
Hashtags have become an integral part of social media marketing because they can increase your reach. But how do you know which hashtags to use?
A hashtag generator is a tool you can use to research the top hashtags related to your topic. Hashtag generators use an algorithm to find the most popular and frequently used hashtags. You can then use them to help people find your posts.
Schedule social media posts
Scheduling your social media posts in advance can help you execute your strategy. Scheduling your posts help you stay organized and remain on-message. Social media scheduling tools offer helpful information about your audience and the best times to publish your content.
A social media schedule helps you post consistently. When you’re uploading content into your scheduling calendar ahead of time, you can quickly and easily see where your content gaps exist. You can also plan a variety of content, such as a blog post, curated content, a photo or even a video.
Optimize your images for each social media platform
Each social media platform has different requirements in terms of dimensions. Canva is a good resource for resizing features so you can optimize your images and graphics for each platform. For example, once you have chosen an image or created a graphic in Canva, all you have to do is click “Resize” and you will be able to adjust the graphic quickly and easily to exactly the right size.
Here are the most common social media image sizes for the top platforms:
- Facebook Post – 940 x 788 pixels
- Twitter Post – 1,600 x 900 pixels
- Instagram Feed Post – 1,080 x 1,080 pixels
- LinkedIn Post – 1,200 x 1,200 pixels
- Pinterest Pin – 1,000 x 1,500 pixels
Promote your blog posts using social media
Sharing your blog posts on your social media channels with help deliver a steady stream of visitors to your blog. To effectively promote your blog posts on social media, you’ll need to tailor each message to fit each network and audience. Each social channel offers different options for promoting your content.
Each social channel has its own culture. How communities interact with various formats differs. For example, multiple hashtags are appreciated on Instagram, but limit the number of hashtags you use on each post on other social platforms. On Twitter, you’re restricted to 140 characters, so you have to keep your messages short and simple.
Increase your followers with S4S
Share for share (or follow for follow, or shoutout for shout out) is a reciprocal technique to help another community partner by calling them out (tagging them) in exchange for them calling your school out. This is a great way for schools and community partners to mutually benefit from each other’s social media reach. This social media hack works on almost every social media platform – and it’s completely free!
When it comes to publishing content, less is more. If you publish too much content, your audience might feel you’re “shoving” your content “down their throats”. And you don’t want that.
As a rule of thumb, you should be posting about 5 times per week on LinkedIn, once a day on Facebook and up to 7 times a day on Twitter. Any more and you could be losing engagement – and followers.
Video marketing remains the best performing type of content – hands down – today. As a matter of fact, 72 percent of customers prefer learning about a service through video. Video consumption through mobile devices rises by 100 percent every year. And, viewers retain 95 percent of a message when they watch it through a video. To put this in perspective, Facebook users view an average of 8 billion videos daily. Even if your video is purely informational, it can still add incredible value to your social posts.
Look to your faculty and staff for assistance
When you’re looking to boost your social presence, the first place you should look is within your own school faculty and staff. Encourage your school to follow and engage with your social presence to increase your chances of reaching families that may be interested in enrolling.
In addition, consider sourcing content internally. Schools offer many opportunities to source ideal content for social media, including great video opportunities.
One of the most common goals of social media is to drive engagement and interaction. To achieve this, publishing strictly informational posts won’t do. People love to be a part of a discussion, share their opinion or answer a question. Encourage people to answer or react to a post, then watch your social media channels become full of life and interaction.
Take advantage of the reach of stories
Stories is a feature that allows users to share content at the top of the app that disappears after 24 hours.
Stories started as a feature exclusive to Snapchat. However, other social platforms realized how popular stories are, and now Facebook, Instagram, LinkedIn, and Twitter have their own version of stories.
If you are not currently taking advantage of the stories feature, especially on Facebook and Instagram, you should start using this trend in 2021 to expand your reach.
Social media is a constantly changing landscape. As each year progresses, we sometimes realize what worked in the past might not work as well in the future. Therefore, it is a good idea to look ahead and start preparing yourself for the changes that will come in the future.
Use these eleven social media hacks to help you stay ahead in 2021. Take the steps you need to start adapting your social media strategy to take advantage of these hacks and increase momentum in your social media presence.
What social media hacks do you feel need to be added to this list? What have I missed? Please comment below…