Last week I attended a conference in New York City and had great discussions about social media with educational colleagues from around the country. A common theme from those conversations was how to drive people to view a school’s social media channels, especially Facebook. There were a lot of great answers and I thought I would share 18 ways to drive people to your school’s Facebook page.
- Conduct a survey
- Upload candid photos taken during your school day
- Put your Facebook page url in your email signature
- Post your school’s lunch menu
- Ask a question
- Create desktop backgrounds using images from your school and post them on Facebook
- Post a picture of the day
- Post a student of the week
- Post a classroom of the month
- Post a teacher of the month
- Post a staff member of the month
- Post an alumnus or alumna of the month
- Post your newsletter on Facebook and only make it available there
- Post athlete schedules and updates
- Use Facebook events to post your school’s external schedule
- Have parents write summaries about school events so that other parents not in attendance can be updated
- Run a contest and give away school merchandise
- Ask a trivia question about the school
Plus three extras…
- Post a fact about your school’s history each week
- Post news articles about your school from local newspapers
- Post video from your school
This is not an exhaustive list and I would love to hear what you have done to drive people to your school’s Facebook page by posting your ideas in the comments below.
Any ideas for a district-wide Facebook page?
Any ideas for a district-wide Facebook page?
deelirium,
Hi. Do you mean getting people to visit a district-wide Facebook page or ideas in general?
If you mean to visit the page, I would suggest that you make available some sort of valuable information that can only be accessed on your Facebook page, i.e. employment opportunities, district standards, or updates about the district. The key is to post info that your readers want and only post it on Facebook. Hope that helps.
Thanks for reading,
Brendan
deelirium,
Hi. Do you mean getting people to visit a district-wide Facebook page or ideas in general?
If you mean to visit the page, I would suggest that you make available some sort of valuable information that can only be accessed on your Facebook page, i.e. employment opportunities, district standards, or updates about the district. The key is to post info that your readers want and only post it on Facebook. Hope that helps.
Thanks for reading,
Brendan
An excellent list and one that can be used in a number of places. Just substitute your business/clients/etc. for school/students/etc.
An excellent list and one that can be used in a number of places. Just substitute your business/clients/etc. for school/students/etc.
Anthony,
Thanks for taking the time to comment! Hope all is well.
-Brendan
Anthony,
Thanks for taking the time to comment! Hope all is well.
-Brendan
“12. Post an alumni of the month.” What?!
One would imagine that you, as a blogger and speaker about inbound marketing and social media, and as Director of Admission and Financial Aid at Sewickley Academy, would recommend that schools use proper grammar and spelling on their Facebook pages, too: Alumni = plural men or men and women Alumnae = plural women Alumnus = singular man Alumna = singular woman
This should be, “12. Post an alumnus or alumna of the month.”
“12. Post an alumni of the month.” What?!
One would imagine that you, as a blogger and speaker about inbound marketing and social media, and as Director of Admission and Financial Aid at Sewickley Academy, would recommend that schools use proper grammar and spelling on their Facebook pages, too: Alumni = plural men or men and women Alumnae = plural women Alumnus = singular man Alumna = singular woman
This should be, “12. Post an alumnus or alumna of the month.”
@50603891d860f3789f1e32f4d2988ba9:disqus Thanks for the help! No one is perfect and I’ve made the changes you suggest.