There’s an old Japanese proverb that says, “Vision without action is a daydream. Action without vision is a nightmare.” As you begin your journey with social media are you having a pleasant dream or a nightmare? Follow these 4 steps to ensure that your social media campaigns are the stuff of dreams and not another visit from Freddy Krueger.
1. Set Goals
Before you begin using social media it’s imperative that you define your goals. It is equally important that the goals you define are measurable. A simple goal could be to count the number of followers or fans in order to determine your reach. You might also want to measure engagement by counting comments, likes, or retweets. I would recommend that you choose to measure a combination of reach and engagement.
2. Implement Your Plan
After you determine your goals it is important to then implement your plan and stick to it. Sounds simple, but like many things in life, people become distracted and have the potential let things slip.
This could be the most important step in the whole process and probably the one that is most overlooked by people new to social media. As you begin with a social media strategy you are going to have to experiment in order to determine the best methods to achieve your goals from #1. Testing can be changing the time you tweet during the day, deciding which media gets more engagement on Facebook, or changing the text on your submit button for a landing page. The point is, you should always be thinking of at least two ways to achieve a goal and test to determine which way will help you to better reach that goal.
The final step is to measure the items that you determined in #1 and do that over a consistent interval. By doing this step you can determine if there are any trends with your testing and whether you are completing your goals. Once you have some feedback you will need to go back to step #3 and begin the process over again.
The final advice I have for you is to read more about how people are using social media. There is a wealth of information on the web where you can learn more about implementing a social media campaign. I would suggest that you check out edSocialmedia.com, edudemic.com, and Hubspot.com. If you have any questions or other suggestions please use the comments section below.
Photo courtesy of HeyGuys