OK – I’ll admit it. During my first few months using Twitter I didn’t really “get it.” I started to follow a few people and I quickly realized that I didn’t care what they ate for breakfast. Thankfully, Twitter has come along way in a short time and I’ve come to understand it’s power to connect, share, and engage. Twitter also has the power to extend your brand image by following these 4 steps to customize your Twitter account.
1. A picture is worth a thousand words
The first thing you need to do after creating your Twitter account is to change the default picture. In order to change the picture navigate to Settings > Profile and you will see a link entitled “Change Image.” The more difficult process will be selecting a picture to use.
- If the account is for personal use I would recommend a picture of your face. It can be either formal or casual but I feel that it’s really important to be able to see the person associated with the Twitter account. I think seeing a face helps people to connect and actually helps me decide whether I will follow you or not. I would also suggest that this picture be the same one that you use for your other social media accounts, e.g. Facebook, LinkedIn, Google Buzz, etc…
- If the account is for school use I would recommend a picture of your school seal, logo, or some other instantly recognizable image that is associated with your school. Once again, I would use this same image for all of your school’s social media channels. It will help to reinforce your school’s brand image.
2. Fill out your Bio
I realize that this is rather simple advice but you’d be surprised at how many people and organizations have not completed this step. In order to complete your bio navigate to Settings > Profile and you will see a section entitled “Bio.” Again, the more difficult process will be determining the content of your bio. You’re limited to 160 characters so spend some time crafting a short description.
- If the account is for personal use I would recommend a bio that is essentially your tagline. The idea is that the bio will sum up what you’re interested in and what you intend to share with this Twitter account
- If the account is for school use I would recommend a bio that is a short description of your school including all pertinent facts specific to your school.
3. Customize your Twitter background
While this isn’t a required step I think you’d be missing a wonderful opportunity to extend your brand image. How you customize your background really depends on your level of technical expertise. If you’re not very geeky I would suggest searching Google for “custom Twitter backgrounds” and choosing a free selection. If you have a little technical expertise I would check out this blog post from Sitepoint. There are many different things that could, or should, be included on your Twitter background. The list below is only a small sample:
- School colors
- Links to other social media sites
- Images from school
- Image of school website
- Blog URL
4. Tweet your bio
In order to fully extend your brand, gain followers, and connect, you must share the information from your bio. For example, if you list cars as a interest/hobby in your bio you need to tweet information about cars. In my opinion, nothing is more frustrating than following a person and having the majority of their tweets be about information that is not contained in their bio.
I hope you’ve found this information helpful and would love to hear your thoughts in the comments section below.