After you start using Twitter for your school it will be important to earn followers for your school’s Twitter account. I don’t think that earning followers should be your goal with Twitter but rather a means to an end – you’ll need followers to achieve your goals. My school has been on Twitter for over a year and as of this writing we have 456 Twitter followers. As with the use of all social media, earning more Twitter followers is a marathon and not a sprint but to get you started I would like to share 5 way to earn more Twitter followers for your school.
1. Tweet Regularly
Once you begin using your school’s Twitter account you should tweet regularly – being present on Twitter will earn you more followers. I use Hootsuite and Timely to help me manage our Twitter account and scheduling tweets also helps me not spend too much time with Twitter. If you’re looking for what to tweet be sure to check out 21 ways independent schools can use Twitter.
2. Interact on Twitter with your School’s Twitter Account
I’ve achieved great success earning followers on Twitter by using my school’s Twitter account to interact with other twitter users…it is called social networking after all. I’ve used our school account to reach out to local media outlets, businesses, and community entities to share news, ask for their help, or even just ask their opinion. By using your school’s account in a personal way it helps to publicize that your school has an account as well as give a “voice” to your school.
3. Retweet Others
You need to give to get! By retweeting others you will again raise awareness of your school’s account and by sharing information your account will begin to earn trust and as a result, earn more followers. I like to retweet alumni, entities in our community like the local public library, or local news alerts. I’ve also had success retweeting educational articles from national media outlets like the New York Times.
4. Tweet Non-School Information
As part of my social media system for schools, I recommend the 75/25 rule with your school’s Twitter account. You should post school information 75% of the time and non-school information %25 of the time. I think it’s important to post non-school information to add balance to the account so that people that are not related to your school will still find value in following you. Some non-school information we have posted in the past include community events, local news, and educational developments/news.
5. Become An Invaluable Source Of Information
The surest way to earn more followers for your school’s twitter account is for your account to become an invaluable source of information about your school, the community, and education in general. Your school’s account can become that resource by following the first 4 ways and always remembering that you need to give to get.
By following these 5 steps I’m confident that your school’s Twitter account will earn more Twitter followers. By no means, however, is this the only way to earn Twitter followers. If you’ve had success with another technique to earn Twitter followers please let me know in the comments section below.