Have you wondered if infographics are still relevant for school marketing?
The answer is yes, absolutely!
Infographics are a powerful tool to attract your target audience to your channels. By combining text, factual data, and imagery, they target the brain’s visual processing center, making it easier for people to process and remember the information being presented. In today’s online, content-oriented world, there are numerous infographic design trends that will help your school better connect with families.
Here are 9 infographic design trends to help school increase awareness of your school and attract potential families.
Incorporate geometric shapes
Geometric patterns are a major design trend of 2021. Geometric shapes are popular because they evoke an emotional response, give the illusion of movement and symbolize ideas. In order to be effective, remember to keep your designs minimal. Geometric patterns should stay basic and less complex so they balance the elements included in the graphic.
Keep it simple with line art
Another popular art trend being used in infographic design is clean and simplistic line art. Line art can be very effective in infographic design because it is often used as a roadmap that helps viewers connect various pieces of information.
Go for a contemporary look with an open composition
Most infographics use a closed composition, which means all visual elements are kept within an area with a border around it. However, in open compositions, parts of design elements appear to extend off the graphic and you can imagine them beyond the boundaries. This trend is influenced by current contemporary art movements.
Adopt a muted color palette
Over the past decade, most infographic design color palettes have consisted of bold and vivid colors. However, graphic designers are turning to muted color palettes to enhance and explain important concepts. Muted, earth-tone palettes give viewers a sense of safety and trust.
User-friendly data visualization
The goal of an infographic is to present complex facts and figures in an appealing, easy-to-digest manner. There are various types of data visualization features you can use to help people picture the information you want to portray. Examples include:
- Flow chart
- Pie chart
- Bar graph
- Heat map
- Line chart
- Venn diagram
- Bubble map
Use these visual elements to give viewers an accessible way to see and understand trends, patterns, and gaps in data.
Use inclusive illustrations
Inclusive design elements embrace all users. Take the time to reassess the illustrations, icons and colors you choose. Think about how your visuals relate to potential viewers to demonstrate inclusivity and expand your school’s marketing reach.
Try using a classic font
While today’s fonts must be easy to read and accessible to those with disabilities, fonts with a classic style are the current font design trend. Here are few of the most popular fonts for infographic design in 2021.
- Avenir Next
- Big Caslon
- Champion HTF
- Helvetica Now
- News Sans
- Silk Serif
Build your infographic design in modular sections
Possibly born out of the current aesthetic trend to create a cohesive visual design on your Instagram feed grid, a growing infographic design trend is to create your infographic using modular sections that can be broken down and posted as individual posts. This approach makes it easy to extract a specific section of your infographic design and publish it on social media. This offers value on your social channels and encourages people to click through to view the full infographic design on your website.
Construct an interactive infographic
If you have a considerable amount of data and you want to tell a story, interactive graphics are an outstanding tool. They invite people to explore your content, whether it’s data-based or a guided story, and they offer much more than a static infographic.
A compelling interactive infographic needs to use good design, engaging interactivity and an interesting storyline or topic. Use a microsite or landing page that utilizes copy, images, audio, video, animation and other interactive elements to bring your story to life. Here’s an example of an interactive infographic about the New York Skyline by National Geographic.
Infographics are a powerful tool when designed keeping the latest trends in mind. In the past, infographics were used with a format-first approach. Instead, focus on a story-first approach; it’s the stories and data behind an infographic that matter most. Stories can really come alive when illustrated in an infographic and will be received positively rather than sending out another press release or linking to a blog post. A creatively designed infographic is a potent marketing tool. Just be sure to design it in a way that reflects your school brand and is pertinent to your target families. Read more: Using an Infographic for Independent School Marketing