“A day wasted on others is not wasted on one’s self.”
~Charles Dickens
Required Reading
Online Advertising: Everything You Need to Know in 2018
44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and target people who actually need your product or service. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today.
How to Publish Regularly, Even If You Lack Writing Confidence
Recently, a writing student asked me about the dilemma of keeping to a publishing schedule, even when you can see all of the flaws in your own writing.
How can we publish content every week, or even every month, when we still have so much to learn?
50+ Social Sharing Sites That Boost SEO & Drive Traffic
Anyone that’s ever tried their hand at SEO knows that it’s complex, to say the least. So, when tools come along that make the art of search engine optimization a little easier, we stand up and take notice. Social bookmarking sites are one of these tools that can have an impact on digital marketing because it fuels one of SEO’s most important elements – backlinks. Social bookmarking sites are a way for people to search, discover, gather and organize web pages of interest using virtual “bookmarks.” Social media works great for social bookmarking.
Suggested Listening
Facebook Analytics: What Marketers Need to Know [Social Media Marketing Podcast]
Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell.
Heard In The Facebook Group
QUESTION: We are in the process of hiring a Marketing and Communications Coordinator, and as Director of Admission, I will be a part of this search committee. What are some questions you suggest I ask for this position?
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