Welcome to SchneiderB Media.

We're glad you're here!

SchneiderB Media exists to help marketing and communications professionals at schools with digital marketing through education, community, and support.

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Sewickley Academy Cupola

The Story:

Hi. My name is Brendan Schneider, and I started SchneiderB.com.

I started SchneiderB Media as a result of the financial crisis of 2008. I had just started as the Director of Admission & Financial Aid at Sewickley Academy in Sewickley, PA, when the stock market crashed in October 2008. As a result, our interest indicators (inquiries, applications, and visits) mirrored the stock market crash by about one month.

We panicked. What were we going to do?

We initially ran to traditional outbound marketing techniques that we had never tried before. We used billboards and placards in the airport, which proved to be very costly, hard to measure, and most importantly, those efforts didn't increase our inquiries, applications, or visits.

Next, we turned to social media and launched our Facebook Page and Twitter account, thinking that utilizing social media alone would drive hundreds of mission-appropriate, full-pay families to our doors.

We were wrong.

It was then that I read Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online, by Brian Halligan and Dharmesh Shah, the founders of Hubspot. While reading the book, I had the proverbial "light-bulb" moment. I knew that we needed to start to implement inbound marketing at my school.

This is where SchneiderB.com begins.

While I wanted to implement inbound marketing at my school, I admit that I was nervous that I would screw something up. I would "hurt" my school's marketing and enrollment process in some way. So, I launched SchneiderB.com in February 2010 during a weeklong snowstorm that closed school for a week as a way to implement the inbound marketing and social media marketing techniques "under my name" and then take what worked to school.

After many years, I can tell you that there is nothing to screw up; people simply won't pay attention to your efforts.

I learned that lesson by publishing multiple times a week with blog posts that taught the techniques that worked for me and by sharing my failures.

As blog readership grew, I launched a Facebook Group, the VirCon, SchneiderB.FM, SEO Coach, and the MarCom Society.

Since the beginning of SchneiderB, I've also grown my team. Please take a few minutes to learn more about the people behind the education, community, and support for marketing and communications professionals as schools.

The SchneiderB Team

Brendan Schneider

Brendan Schneider

Founder and CEO

Brendan is the man who started it all. He's a father, husband, friend, and school person. He loves to work, cook, read, and has been known to enjoy an occasional glass of Blanton's.

Vena Jensen Blitsch

Vena Jensen Blitsch

content manager

Vena is the founder of Vibrant Internet Marketing and has worked as a virtual assistant for over ten years. She manages the content posted at SchneiderB.com. She enjoys trying out vegan recipes, spending time with her family (she and her husband recently adopted a teenager they fostered for 4 years), and playing fetch with her goofy dog, Elsa. 

Molly Perez - SchneiderB Media

Molly Perez

client account manager

Molly Perez, a Pittsburgh native, has an extensive background in non-profit work. From grant writing to educational programming, she has spent her whole career in schools. Perez is equally passionate about education and the arts. She currently resides in Cincinnati, OH, with her husband and four daughters.

Our mission is to support and train marketing and communication professional at schools.

Our Offerings

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SEO Coach DIY Software

Private School Marketing Consulting

Do you need help increasing the number of inquiries for your school? We can help you implement inbound marketing to earn more inquiries for your school. Sign-up for a free discovery call.

MarCom Society

A community to help you become the best MarCom professional you can be through education, community, and support. The highlight educational event is the annual VirCon in the fall.

SEO Coach DIY Software

Online software and training to help YOU perform Search Engine Optimization (SEO) on your school website!


School Marketing Insider

The School Marketing Insider is a weekly newsletter that delivers curated resources to stimulate curiosity, inspire collaboration, and accelerate innovation to drive school marketing professionals ahead of the curve.