Welcome to SchneiderB Media.
We're glad you're here!
SchneiderB Media exists to help marketing and communications professionals at schools with digital marketing through education, community, and support.
Hi. My name is Brendan Schneider, and I started SchneiderB.com.
I started SchneiderB Media as a result of the financial crisis of 2008. I had just started as the Director of Admission & Financial Aid at Sewickley Academy in Sewickley, PA, when the stock market crashed in October 2008. As a result, our interest indicators (inquiries, applications, and visits) mirrored the stock market crash by about one month.
We panicked. What were we going to do?
We initially ran to traditional outbound marketing techniques that we had never tried before. We used billboards and placards in the airport, which proved to be very costly, hard to measure, and most importantly, those efforts didn't increase our inquiries, applications, or visits.
Next, we turned to social media and launched our Facebook Page and Twitter account, thinking that utilizing social media alone would drive hundreds of mission-appropriate, full-pay families to our doors.
We were wrong.
It was then that I read Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online, by Brian Halligan and Dharmesh Shah, the founders of Hubspot. While reading the book, I had the proverbial "light-bulb" moment. I knew that we needed to start to implement inbound marketing at my school.
This is where SchneiderB.com begins.
While I wanted to implement inbound marketing at my school, I admit that I was nervous that I would screw something up. I would "hurt" my school's marketing and enrollment process in some way. So, I launched SchneiderB.com in February 2010 during a weeklong snowstorm that closed school for a week as a way to implement the inbound marketing and social media marketing techniques "under my name" and then take what worked to school.
After many years, I can tell you that there is nothing to screw up; people simply won't pay attention to your efforts.
I learned that lesson by publishing multiple times a week with blog posts that taught the techniques that worked for me and by sharing my failures.
Since the beginning of SchneiderB, I've also grown my team. Please take a few minutes to learn more about the people behind the education, community, and support for marketing and communications professionals as schools.
The SchneiderB Team
Vena Jensen Blitsch
Vena is the founder of Vibrant Internet Marketing and has worked as a virtual assistant for over ten years. She manages the content posted at SchneiderB.com. She enjoys trying out vegan recipes, spending time with her family (she and her husband recently adopted a teenager they fostered for 4 years), and playing fetch with her goofy dog, Elsa.
Stephanie Griffin Fengler
Stephanie is the Marketing Communications Manager for the College of Engineering, Technology, and Architecture at the University of Hartford and produces the SchneiderB.FM podcast in her free time. She has over seven years of digital marketing and communications experience. She enjoys singing and playing her guitar, spending time with her family, and going for walks with her dog Charlie.
Our mission is to support and train marketing and communication professional at schools.
Private School Marketing Consulting
Do you need help increasing the number of inquiries for your school? We can help you implement inbound marketing to earn more inquiries for your school. Sign-up for a free discovery call.
A community to help you become the best MarCom professional you can be through education, community, and support. The highlight educational event is the annual VirCon in the fall.
SEO Coach DIY Software
Online software and training to help YOU perform Search Engine Optimization (SEO) on your school website!
The Park School (MA)
SchneiderB.com and Brendan's Facebook's Group have been a regular source of inspiration and practical advice for me for quite some time now. Brendan's focus and experience using social media and inbound marketing in independent schools are what drew me to the site. Sure, there are lots of social media "how to" sites out there but very few like SchneiderB.com that understand the independent school world and the small shop environment that takes place in my school and others like it.
Allendale Columbia School (NY)
Your blog has been one of the best resources I have. It combines the traditional needs of life in a private school and the modern pressures of social media marketing. Every time I visit the blog or read a post, I am inspired to try something new! Please keep the information coming!